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A focus on quality: dmexco 2017 intensifies Pure Business

Press Releases   •   Sep 14, 2017 16:40 GMT

#dmexco #2017 #2018

1,100 exhibitors, more than 570 top international speakers and 40,700 visitors: as an international meeting place for the global digital economy and an enabler of Pure Business, dmexco 2017 is underpinning its leadership role as the world's major show for digital innovations, insights and solutions. Take note: dmexco will be taking place in Cologne once again on September 12 and 13, 2018.

Cologne/Germany, September 14, 2017 - For the past two days, Cologne has been at the epicenter of the digital transformation: personalities, brands and key decision makers as well as newcomers and start-ups of the global digital industry all gathered at dmexco 2017 to discuss the key trends, topics and technologies of the digital cosmos, and transform them into successful new business. 40,700 industry specialists used over 100,000 square meters of dmexco space to gain information about the current and future business potential of the digital economy, make important business contacts, and immediately generate orders. 1,100 exhibitors (87 more than in 2016) from 39 countries presented their new products and innovations in the areas of marketing, communication and media in six fully booked exhibition halls. The 18 dmexco Conference stages attracted large audiences on both days with 570 top speakers.

"In the past nine years, we have managed to turn Cologne into the digital trade fair capital of Europe with dmexco. We are, of course, very proud of this development. For a B2B trade fair like dmexco, however, Pure Business and the highest level of quality always come first regardless of the pace of growth! This is precisely why we have introduced paid ticketing this year for the first time in cooperation with BVDW. After all, when it comes to growth, quality is the most important factor for us. And this is precisely what dmexco 2017 offered", explained Koelnmesse's CEO, Gerald Böse.

BVDW President Matthias Wahl: "Together with our partners at Koelnmesse, we managed to continue the focused organic growth with this year's dmexco. dmexco has remained true to its digital marketing origins and the associated themes, while continually aligning its range of topics with current economic developments. The new paid ticketing concept doubtlessly had a positive effect on quality for all the exhibitors. Those seeking to do business in the digital economy will not want to miss dmexco."

Christian Muche and Frank Schneider, both of dmexco: "dmexco's relevance as an international business platform can be clearly seen in the record number of exhibitors this year. More exhibitors than ever before came to Cologne in 2017 to use dmexco to boost their national and international business. One of the primary prerequisites for business success is the quality of the business contacts. In light of this, and at the request of many exhibitors, we performed the corrective measure of introducing paid ticketing this year. After all, we don't just want to gather as many people as possible in the exhibition halls. Our aim consists of attracting a high-quality professional audience to strengthen dmexco's primary business claim. From our perspective, growth at any price makes no sense. For us and for dmexco, the decisive factors are Pure Business and the highest level of quality with regard to the contacts made and the trade fair experience as a whole. After all, that is what makes dmexco so unique as the top event of the global digital economy!"

New business opportunities: Opinary wins "The Hatch" award
New alliances, networked worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business: dmexco 2017 successfully brought key trends and issues together with the business world. The new formats provided by this year's dmexco were especially well received. With its “World of Experience” expo special, dmexco established the innovation hub for the marketing communications and technology of tomorrow. From the Internet of Things to Virtual Reality: at the dmexco World of Experience and the dmexco Experience Hall, visitors experienced the future of digital business in numerous sessions and live demonstrations. At the dmexco Motion Hall, the topic of digital video and content was given its own dmexco forum for the second time – demonstrating cutting edge multi-screen technology and innovative marketing options in the form of compact screenings. As a new dmexco pitch format, "The dmexco and Procter&Gamble Start-up Hatch" caused quite a stir: 20 selected start-ups presented their business ideas in a unique competition on the dmexco stage. In today's final round, Opinary impressed the top-notch jury and won the 20,000 euro award sponsored by Procter & Gamble.

Take note: dmexco will be taking place in Cologne once again on September 12 and 13, 2018.

For all facts and figures pertaining to dmexco 2017, visit https://service.dmexco.de/dmexco2017_Facts_Figures

dmexco 2017 testimonials:

Mike Klinkhammer, Managing Director, eBay Advertising Germany: "What distinguishes dmexco from other events is its enormous reach and high quality of participants. As an advertiser that aims to provide its customers with the latest digital features and services, dmexco is a fixed event in our annual planning since it allows us to profit from each other’s knowledge and to develop our own business."

Tim Kendall, President, Pinterest: "dmexco is the leading international marketing event, bringing together the top brands, agencies and marketers from around the world."

Torsten Wingenter, Senior Director of Digital Innovations, Lufthansa Airlines: "dmexco has become the primary meeting point for the digital industry in Germany with an international approach. As a globally active company with headquarters in Germany, this is a perfect fit for us."

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A focus on #quality: #dmexco 2017 intensifies Pure Business approach – www.dmexco.com

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1,100 exhibitors, more than 570 top international speakers and 40,700 visitors: as an international meeting place for the global digital economy and an enabler of Pure Business, dmexco 2017 is underpinning its leadership role as the world's major show for digital innovations, insights and solutions. Take note: dmexco will be taking place in Cologne once again on September 12 and 13, 2018. www.dmexco.com

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2018 will be held in Cologne on September 12 and 13, 2018. You can find all the information about dmexco 2017, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

1,100 exhibitors, more than 570 top international speakers and 40,700 visitors: as an international meeting place for the global digital economy and an enabler of Pure Business, dmexco 2017 is underpinning its leadership role as the world's major show for digital innovations, insights and solutions. Take note: dmexco will be taking place in Cologne once again on September 12 and 13, 2018.

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The Digital Marketing 2017 Innovation World Cup Winners

Press Releases   •   Sep 13, 2017 19:30 GMT

Cologne, 13 September 2017 – The most creative and disruptive solutions for Digital Marketing were brought on stage at the world trade fair dmexco in Cologne today. 16 finalists, chosen by the international expert jury, competed against each other in becoming the “Digital Marketing 2017 Innovator of the Year”. One could almost feel the heat of the competition when listening to these entrepreneurs pitching their revolutionary ideas.

The following 16 Digital Marketing Heroes selected by the jury, were competing for the trophies: (in alphabetical order): Advertima (Switzerland), AudEERING GmbH (Germany), Beaconsmind & OSRAM (Switzerland), Cognitive Operational Systems Inc. (USA), Conichiwa (Germany), GES (Switzerland), IDA Indoor Advertising GmbH (Germany), Idezo GmbH (Switzerland), INS Insider Navigation Systems GmbH (Austria), Key Infuser (France), Kontakt.io (Poland), Mimesis Technology (Poland), PlayPass (Belgium), Sendrato BV (Netherlands), SEP Solutions/Onni Care (Finland), TOTEAT (Chile).

Who were ultimately the top five digital marketing innovators that went home with a trophy? And what are their mind-blowing solutions? See below:

1st place: “Innovator of The Year”
audEERING emotional and social AI technology by audEERING GmbH (www.audeering.com)
audEERING is a contributor of intelligent audio analysis and speech emotion recognition technology and one of the most relevant providers of next-generation artificial intelligence based on affective computing. audEERING’s Audio Intelligence technology analyzes audio signals to automatically detect emotions, personal information, environmental sounds and many more aspects to enable emotional artificial intelligence.

2nd place: Omnichannel solution by conichiwa (www.conichiwa.com)
conichiwa creates individual and user-centric solutions to connect online with offline interactions. Their goal is to develop solutions that meet the real needs and challenges of each user by providing a channel to communicate set preferences. With this innovation, the customer interaction will take a new turn to sending only relevant and personalised content to the right person, at the right time, at the right location and via the right medium.

3rd place: Sendrato by Sendrato BV (www.sendrato.com)
Sendrato’s technologies supply their clients with in¬sights in movements, social information and in¬terests of people visiting large-scale events. The technology is prov¬en to process real time location, access and payment data of 250,000 visitors and enable the clients to make it interesting for the individual visitors by providing navigation and social features as well as entertainment. They have deployed smart wristbands and/or person¬al event assistants at Tomorrowland, Oktoberfest Brisbane in Australia and large-scale confer¬ences (e.g. Avanade).

4th place: Poken by GES (www.poken.com)
Poken is a cloud-based event management platform, that creates richer engagement. A seamless ecosystem of tools and technology for event pro¬fessionals, Poken enables event marketers to create interactive and exciting events, while providing a one stop system for managing each stage in the planning and delivery process. Equipped with a digital platform, mobile apps and NFC+ products, Poken brings together the digital and physical event spaces to drive engagement, centralize management and gain better insight through real data.

5th place: KiOne by Key Infuser (www.keyinfuser.com)
Key Infuser offers stores and brands a powerful marketing tool for delivering live demonstrations, providing interactivity and generating customer’s interest. KiOne is a unique robot dedicat¬ed to Digital Transformation that navigates through smartphone’s applications and interacts with IoT connected devices, creating intimacy and desire for the digital experience. The interactions are stored in Cloud, enabling the stores and brands to develop their user adoption of digital experiences.

Frank Schneider and Christian Muche, initiators of dmexco, state “We have started this exciting initiative with the Innovation World Cup Series and are really thrilled about the bandwidth of solutions who are showing the future pathway of how IoT is changing the digital marketing landscape. We celebrate the innovation and entrepreneurship of those helping shape the future of the Internet of Things and are proud to contribute a small part to the success of our 16 Digital Marketing Heroes and their breakthrough solutions.”

The 5 champions and their winning solutions can be contacted at dmexco´s Innovation World Cup stand (Hall 9, World of Experience). The winning teams are now part of the Digital Marketing Innovation World Cup`s Hall of Fame (see www.innovationworldcup.com/dm/).

Behind the scenes: Digital Marketing Innovation World Cup 2017

dmexco and Innovation World Cup, determined to showcase the next phase of digital marketing, are the two organizers behind Digital Marketing Innovation World Cup. This global innovation competition welcomes revolutionary digital marketing solutions using Internet of Things, Wearable Technology and Cloud solutions in the following categories: POS & Retail, Games & Events, Digital Signage & Outdoor Media, Smart Home & Tourism and Mobility & Transportation. Contestants from across the world demonstrated their solutions and the international jury of experts selected the most innovative one, according to criteria such as degree of innovation, technical feasibility of an idea, future market potential and business model.

The Digital Marketing Innovation World Cup is part of the Innovation World Cup Series, largest open innovation platform worldwide that aims to make innovation visible. This year the series culminates to the world’s leading IOT / Wearable Technologies competition. Submission is open until November 18, 2017 in seven different categories: Home, City, Lifestyle, Industrial, Transportation, Healthcare and Retail and six special prizes. If you believe that your innovative solution is taking IoT to the next level, make sure to submit it at http://www.innovationworldcup.com/iot-wt/

Innovation World Cup Contact
Navispace AG
Dr. Sonja Sulzmaier
s.sulzmaier@navispace.de

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2018 will be held in Cologne on September 12 and 13, 2018. You can find all the information about dmexco 2017, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

The most creative and disruptive solutions for Digital Marketing were brought on stage at the world trade fair dmexco today. 16 finalists, chosen by the international expert jury, competed against each other in becoming the “Digital Marketing 2017 Innovator of the Year”. One could almost feel the heat of the competition when listening to these entrepreneurs pitching their revolutionary ideas.

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dmexco 2017 is the meeting point of digital transformation for the next two days

Press Releases   •   Sep 13, 2017 15:45 GMT

#dmexco #2017

Starting today, topics, trends and strategies for successful digital transformation are on display at dmexco 2017 in Cologne. With a record-breaking 1,100 exhibitors from around the world in six fully booked halls for the first time and over 570 top international speakers, dmexco is bringing together the global digital economy in a single location. According to the conference slogan "Lightening the Age of Transformation", the possibilities for transforming marketing, brands and entire companies will be discussed and the full spectrum of digital business will be made visible.

Cologne/Germany, 13 September 2017 - Digital transformation has been a top priority in the global economy for many years now – with varying effects and levels of success for individual markets, industries, companies and consumers. Starting today, dmexco 2017 is at the epicenter of the digital transformation. As one of the leading events of the global digital economy, dmexco will for two days be presenting the trends and topics that will define the marketing, media and communication industry in the years to come. At this important show for digital innovations, insights and solutions, 1,100 exhibitors and over 570 top speakers will be providing impetus and giving rise to new ideas, while fostering creativity and innovations to enable successful business at dmexco. The online marketers group OVK of the digital economy association BVDW has revealed the full potential of digital business in its new OVK report, which was presented for the first time at dmexco. According to current forecasts, the market for digital display advertising in Germany will have grown by 7 per cent compared to the previous year. The total anticipated advertising revenue will amount to 1.91 billion euros. The new OVK online report is now available at www.bvdw.org and www.ovk.de.

Exposition: the meeting point for global brands and agencies
Even after opening a new sixth hall for the first time, dmexco is once again fully booked – this time covering a total area of 100,000 square meters with a record-breaking 1,100 exhibitors. All the leading companies in the global digital economy are on board. These include Accenture, Adobe, Axel Springer, Bertelsmann, Deloitte, eBay, Facebook, Google, Gruner & Jahr, IBM, Microsoft, Oath, Otto Group, PayPal, RTL Group, Salesforce, SAP, SevenOne Media, Sky, Spotify, Twitter, United Internet Media and Yandex among others. For the first time in a hall of their own, 150 newcomers from the worlds of marketing, media and technology will have the opportunity to engage directly with investors, potential partners and new customers. The Start-up Village has also been expanded and is providing a platform for around 150 founders to present their business ideas and make pitches for a 20,000 euro award as part of the "dmexco and Procter&Gamble Start-up Hatch". As the winners of today's semifinals, Baqend, Insider Navigation, opinary, and StoryTEQ will compete against one another tomorrow as part of the grand Hatch finale (14 Sept. at 11:15 a.m. in the Debate Hall). At the expo special "World of Experience", first movers of the connected world will be presenting their innovations at the cutting edge of megatrends like the Internet of Things, Artificial Intelligence, Virtual and Augmented Reality, as well as the numerous facets of smart homes. dmexco is bringing the crème de la crème of the international agency scene together at the Agency Hot Spot in Hall 6 including DentsuAegis, IPG Mediabrands, Omnicom, Pilot, Plan.net, Plista and Publicis among others. Together with their special service providers, these top agencies represent media budgets worth billions of dollars.

Conference: concentrated expertise and big names
Like dmexco itself, the diversity of speakers and topics presented on the 18 dmexco conference stages has grown exponentially. In 2017 visitors will be presented with more expertise and big names than ever before, spread across the 250-hour conference schedule. Key decision-makers and strategists from the entire digital value chain are providing a unique overview of the current trends in the digital (marketing) transformation – all according to the conference slogan "Lightening the Age of Transformation". The conference highlights of the first dmexco day include the presentation of Sheryl Sandberg (Facebook), Bob Lord (IBM), Sir Martin Sorrell (WPP), Jack Dorsey (Twitter), Margit Wennmachers (Andreessen Horowitz), Julia Jäkel (Gruner & Jahr), Bob Greenberg (R/GA) and Rachel Levin (influencer) among others. dmexco 2017 is placing special emphasis on the topics of female leadership and gender equality together with strong partners including The Female Quotient, Refinery29 and the Women Speaker Foundation. With its "29 Global Trailblazers", dmexco is presenting 29 women managers from the fields of marketing, media and technology, many of whom will also be involved in dmexco's "29Women-Talk" today and "Women's Leadership Table" tomorrow. The list of "29 Global Trailblazers" is now available at https://dmexco.com/gender_equality/. With even more top brands, insights and case studies, the dmexco Motion Hall is providing key insight into the world of digital video in its second round as an international forum for video and moving image screenings.

Christian Muche and Frank Schneider, both of dmexco: "With its dynamic growth, dmexco's success story is a reflection of the transformation that the global digital economy is currently going through. And our industry has a pioneering role in the digital transformation. Despite the rapid development and the growing number of digital communication possibilities, the business world in particular relies on meetings in person, an exchange of ideas and face-to-face business transactions. dmexco provides an ideal and renowned platform for precisely this purpose – both locally and internationally! dmexco's relevance as a business platform is clearly reflected by the fact that the number of exhibitors has once again grown in 2017. With this in mind, we are looking very forward to the second day of dmexco tomorrow!"

For all facts and figures pertaining to dmexco 2017, visit https://service.dmexco.de/dmexco2017_Facts_Figures

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#dmexco 2017 is the meeting point of digital transformation for the next two days – www.dmexco.com

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Starting today, the key topics trends and strategies for successful digital transformation are on display at dmexco 2017 in Cologne. With a record-breaking 1,100 exhibitors from around the world, even more space spread across six fully booked halls for the first time, and over 570 top international speakers, dmexco is bringing together the global digital economy in a single location. According to the conference slogan "Lightening the Age of Transformation", the possibilities for transforming marketing, brands and entire companies will be discussed and the full spectrum of current and future digital business will be made visible. www.dmexco.com

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2017, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Starting today, topics, trends and strategies for successful digital transformation are on display at dmexco 2017 in Cologne. With a record-breaking 1,100 exhibitors from around the world in six fully booked halls for the first time and over 570 top international speakers, dmexco is bringing together the global digital economy in a single location.

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Gender equality, Hatch semifinalists, innovative initiatives: The final news report prior to dmexco 2017

Press Releases   •   Sep 12, 2017 07:19 GMT

#dmexco #2017 #latestnews

The big event is fast approaching! The global digital economy will meet at dmexco in Cologne. Shortly before its grand opening, dmexco 2017 presents further highlights: attention-grabbing initiatives focusing on gender equality and female leadership, 20 semifinalists of the “dmexco and Procter & Gamble Start-up Hatch,” the podcast series “Digital Business Leaders @ dmexco” of dmexco’s content partner Spotify, and an interactive OOH campaign, including an exciting prize draw organized by dmexco in cooperation with Kinetic. To get you in the mood and help you with your planning, dmexco is offering services that includes a practical checklist, insights shared on the social media channels and in the dmexco blog, all of the highlights on the optimized dmexco video channel, and the new dmexco White Paper 2017.

Cologne/Germany, 12 September 2017 - dmexco believes that strong women are just as much part of success as digitalization is part of business. Together with strong partners such as The Female Quotient, Refinery29, and the Women Speaker Foundation, dmexco 2017 will launch, among other things, three campaigns that focus directly on the issues of female leadership and gender equality (https://dmexco.com/gender_equality/). In the “29 Global Trailblazers” campaign, dmexco and Refinery29 present portraits of inspiring female managers from the fields of marketing, media, and tech. Many of these women will also be participating in the “29Women Talk” and the “Women’s Leadership Table” on the dmexco stages. This year dmexco will once again collaborate with The Female Quotient to operate the dmexco Girls’ Lounge as the central meeting point for women (https://dmexco.com/the_female_quotient/). A very personal look at the issue of diversity and equality will be offered by Regina Mehler, the founder of 1ST ROW and the Women Speaker Foundation, in her interviews with dmexco celebrities on the green couch at the Congress Center North, Level 1.

The semifinalists of the dmexco and Procter & Gamble Start-up Hatch have been selected
20 founders, 4 pitches, 1 final round — that’s the procedure at the “dmexco and Procter & Gamble Start-up Hatch”, the new pitch format at dmexco (https://dmexco.com/the_start-up_hatch/). From a field of more than 60 applicants, 20 semifinalists have now been selected. They will have the opportunity at dmexco to present themselves to high-caliber judges consisting of investors, accelerators, incubators, influential media representatives, and global brand partners. The four best start-ups will compete in the final round. In a short final presentation and a further Q&A session, they will have an opportunity to convince the judges: Sophie Blum (Procter & Gamble), Dr. Florian Heinemann (Project A), Christoph Schuh (Lakestar), Terence Kawaja (Luma Partners), and Bessie Lee (Withinlink). The 20 semifinalists, who come from a total of nine countries, are: AdDefend, Akanoo, Baqend, Beemray, Clinch, Cognigy, FOAP, Fortvision, Insider Navigation, opinary, Photospire, Pixability, Reachbird, SoPrism, Squeezely, store2be, StoryTEQ, SwipeGuide, zenloop, Zolitron.

New dmexco initiatives with Spotify, Kinetic, and Lufthansa
As a dmexco content partner at dmexco 2017, Spotify will for the first time produce the series “Digital Business Leaders @ dmexco”. The top keynote speeches, panels, and fireside chats of the two conference days will be available to all users as podcasts on Spotify after dmexco is over. These materials will include presentations by thought leaders representing companies such as Procter & Gamble, IBM, IKEA, MasterCard, Facebook, WPP, and Heineken. Kinetic will launch an interactive Out of Home campaign in cooperation with dmexco. Scannable advertising media at the most important hotspots at dmexco itself and surrounding the exhibition grounds in Cologne will enable users to win exclusive prizes via the official dmexco app (www.dmexco.com/dmexco_app). This year dmexco has a very special offer for visitors from the USA: During the flight from New York to Frankfurt, we will be holding the first dmexco pre-conference on board the Lufthansa FlyingLab at an altitude of 10,000 meters (https://dmexco.com/flyinglab/).

An extensive services kit for dmexco visitors
Visitors can receive current dmexco news and information first on Twitter (http://twitter.com/dmexco), Facebook (www.facebook.com/dmexco), and Instagram (https://www.instagram.com/dmexco/). Before and during dmexco, you can find exciting insights in the dmexco blog (https://dmexco.com/roadtodmexco/). All of the previous and upcoming dmexco highlights can be viewed on the redesigned video channel at https://dmexco.com/video/. To make it even more convenient, you can now access relevant statements and content as five-minute summaries and share them directly with your community via social media. Deeper insights into the dmexco spirit and this year’s Conference motto, “Lightening the Age of Transformation”, are provided by the current dmexco White Paper at www.dmexco.com/whitepaper2017. And finally, you can find valuable tips for your visit to dmexco in the practical dmexco checklist at https://dmexco.com/checklist/. Speaking of planning, don’t forget to put the official dmexco Pure Party on your list. You can now book your tickets online at https://dmexco.com/party/.

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Gender equality, Hatch semifinalists, and innovative initiatives: The final news report prior to dmexco 2017 – www.dmexco.com

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The big event is fast approaching! The global digital economy will meet at dmexco in Cologne. Shortly before its grand opening, dmexco 2017 presents further highlights: attention-grabbing initiatives focusing on gender equality and female leadership, 20 semifinalists of the “dmexco and Procter & Gamble Start-up Hatch”, the podcast series “Digital Business Leaders @ dmexco” of dmexco’s content partner Spotify, and an interactive OOH campaign, including an exciting prize draw organized by dmexco in cooperation with Kinetic. To get you in the mood and help you with your planning, dmexco is offering services that includes a practical checklist, insights shared on the social media channels and in the dmexco blog, all of the highlights on the optimized dmexco video channel, and the current dmexco White Paper 2017. dmexco tickets are available for €99 at http://dmexco.com/tickets/.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

The big event is fast approaching! The global digital economy will meet at dmexco. Shortly before its grand opening, dmexco presents further highlights: initiatives focusing on gender equality and female leadership, 20 semifinalists of the “dmexco and Procter&Gamble Start-up Hatch,” a podcast series of dmexco’s content partner Spotify, and an interactive OOH campaign in cooperation with Kinetic.

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dmexco 2017 is relying on an alliance of strong partners

Press Releases   •   Sep 08, 2017 12:27 GMT

#dmexco #partners #2017

Significant national and international associations, companies, and media of the digital world: More than 60 high-caliber partners and sponsors are supporting the planning and implementation of dmexco in 2017. You can find all of the partners and sponsors of this year’s dmexco at a glance at https://dmexco.com/partner/

Cologne/Germany, 8 September 2017 - More than 60 national and international players in the digital economy have once again joined together to form a powerful network of partners for dmexco. The organizer of dmexco is Koelnmesse, one of the biggest trade fair organizers in Germany. The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the conceptual and professional partner of dmexco, with special assistance from the Circle of Online Marketers (OVK). The official partners of dmexco 2017 include the Arbeitsgemeinschaft Online Forschung (Working Group for Online Media Research – AGOF), the Gesamtverband Kommunikationsagenturen (General Association of Communication Agencies – GWA), the Internet Advertising Bureau (IAB) Europe, the Mobile Marketing Association, the Organization of Advertisers in the German Brands Association (OWM), the Advertising Club, and the World Federation of Advertisers (WFA).

Adobe will once again be supporting dmexco as Platinum Sponsor. Salesforce is also on board as Gold Sponsor Conference, and IBM is Gold Sponsor Expo
In 2017 Adobe is once again supporting dmexco as Platinum Sponsor. Salesforce is also supporting dmexco as Gold Sponsor Conference. This year IBM is Gold Sponsor Expo. Many additional sponsors will support parts of dmexco 2017: Procter & Gamble (Silver Sponsor Start-up Village), NBCUniversal (Silver Sponsor VIP Lounge), IBM iX (Silver Sponsor VIP Opening), Glomex (Silver Sponsor Video Channel & TV Studio), and Sourcepoint (Bronze Sponsor Live Voting Tool). Once again, the media companies supporting dmexco will include leading business and professional publications from Germany and abroad. At the international level, dmexco works closely with its media partners Adweek, beet.tv, Campaign, Digital Doughnut, eMarketer, ExchangeWire, marketingdirecto, MediaCat, Mediatel Newsline, Mobile Marketing Magazine, Sendenkaigi, The Arabian Marketer, The Drum, The New York Times, Video Ad News, and webrazzi. The national media partners of dmexco 2017 include absatzwirtschaft, acquisa, Berlin Valley, der Brutkasten, Die Bank, e-commerce Magazin, GFM Nachrichten, Gründerküche, Horizont, Internet World Business, marconomy, marketing-börse, Mobile Business, mynewsdesk, Netzpiloten, OnetoOne, Ryte, startingup, Ströer, t3n, Venture Daily, Versandhausberater, WIN Verlag, and W&V. Other members of this year’s dmexco partner network include CNN (TV partner), Computer Rock and Kinetic (app partners), GoEssential (video partner), and Spotify (content partner).

You can find a compact overview of all the sponsors and partners of dmexco 2017 at https://dmexco.com/partner/

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#dmexco 2017 is relying on an alliance of strong partners — https://dmexco.com/partner/. Tickets: http://dmexco.com/tickets/

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Significant national and international associations, companies, and media of the digital world: More than 60 high-caliber partners and sponsors are supporting the planning and implementation of #dmexco in 2017. You can find a compact overview of the partners and sponsors of this year’s dmexco at https://dmexco.com/partner/. Tickets to dmexco are available for €99 at http://dmexco.com/tickets/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Significant national and international associations, companies, and media of the digital world: More than 60 high-caliber partners and sponsors are supporting the planning and implementation of dmexco in 2017. You can find all of the partners and sponsors of this year’s dmexco at a glance at https://dmexco.com/partner/

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dmexco 2017 at a glance: dmexco App and floor plan now online

Press Releases   •   Sep 04, 2017 09:21 GMT

#dmexco #floorplan #app

All the exhibitors, all the stages, all the locations: starting immediately dmexco is providing its visitors the perfect planning tool including a scheduling feature with its new dmexco App 2017 (http://dmexco.com/dmexco_app). The official floor plan is also available for download (https://dmexco.com/floorplan/) and provides a simple guide with exposition highlights like the World of Experience, Start-up Village, Girls' Lounge and Agency Lounge & Area. The dmexco Magazine 2017, which is now also available in e-paper form (www.dmexco.com/dmexco2017_dmexco_Magazine) and the dmexco Ambassadors (https://dmexco.com/ambassadors/) provide the best information about current dmexco trends and topics before and during the event. dmexco tickets are available for 99 EUR at http://dmexco.com/tickets/.

Cologne / Germany, 4 September 2017 - With its numerous new features, the dmexco App 2017 is the perfect planning tool for a successful visit - providing a constantly updated and accessible full service in mobile form. It includes all the top news, all the profiles of the over 1,050 exhibitors, targeted exhibitor searches in the floor plan, the entire conference program, a practical scheduling feature and the ticket wallet, which can be used to display and scan all of one's personal e-tickets with a single click. The floor plan is now available online at https://dmexco.com/floorplan/. The official dmexco App 2017 is available for free download for iOS and Android at https://dmexco.com/dmexco_app/.

Hotspot for agencies, first movers and newcomers
As can be clearly seen on the floor plan and in the dmexco App, the global digital economy is coming together at dmexco 2017! At its agency hotspot in Hall 6 (https://dmexco.com/agency_hot_spot/), dmexco is bringing the crème de la crème of the international agency scene together in Cologne. Among others, this includes DentsuAegis, iCrossing, IPG Mediabrands, Omnicom, Pilot, Plan.net, Plista, and Publicis. Together with their special service providers, the top agencies represent media budgets worth billions of dollars. In Hall 9, Snap, Merck, Lufthansa, Reply and other first movers of the connected world will be presenting their innovations at the cutting edge of megatrends like IoT, KI, Virtual and Augmented Reality as well as numerous facets of smart homes as part of the dmexco World of Experience (https://dmexco.com/world-of-experience/). For the first time in a hall of their own, 150 newcomers from the worlds of marketing, media and technology will be presenting their business ideas in the dmexco Start-up Village (https://dmexco.com/start_up_village/) and making their pitches for a 20,000 EUR award as part of the "dmexco and Procter&Gamble Start-up Hatch".

Gender equality and moving images at dmexco
Together with strong partners including The Female Quotient, Refinery29 and the Women Speaker Foundation, dmexco 2017 is launching various initiatives with a focus on female leadership and gender equality (https://dmexco.com/gender_equality/). One of these is the Girls' Lounge powered by The Female Quotient in Hall 9. It is the central meeting point for women at dmexco to share, gain knowledge and promote change together. With even more top brands, insights and case studies, the dmexco Motion Hall (https://dmexco.com/motion_hall/) is entering its second round as an international forum for video and moving image screenings in Congress Center North this year.

dmexco Insights in the dmexco Magazine 2017 and from the dmexco Ambassadors
The new dmexco Magazine presents initial topics, trends and outlooks from important sectors of the global digital economy as well as lots of inspiring dmexco tips as to what awaits visitors at this year's exposition and conference. The dmexco Magazine 2017 is available for free download as an e-paper at www.dmexco.com/dmexco2017_dmexco_Magazine. Before and during the event, the dmexco Ambassadors will be providing exciting insights. True social media all-rounders and digital marketing experts are serving as dmexco Ambassadors in 2017 including Gerrit Schumann (Chief Digital Officer, Verlagsgruppe Handelsblatt), Jörg Binnenbrücker (Managing Partner, Capnamic Ventures), Klaus Eck (CEO & Founder d.Tales), Falk Hedemann (Journalist, Social Media and Content Strategist), Stefan von Gagern (Journalist, Content, PR and Social Media) and Sven Wedig (CEO & Founder Vollpension Medien). For further information about the dmexco Ambassadors and their channels, visit https://dmexco.com/ambassadors/.

Suggestion for Twitter
#dmexco at a glance: #App and #FloorPlan now online- https://dmexco.com/ Tickets: http://dmexco.com/tickets

Suggestion for Facebook
All the exhibitors, all the stages, all the locations: starting immediately dmexco is providing its visitors the perfect planning tool including a scheduling feature with its new dmexco App 2017 (https://dmexco.com/dmexco_app/). The official floor plan is also available for download (https://dmexco.com/floorplan/) and provides a simple guide with exposition highlights like the World of Experience, Start-up Village, Girls' Lounge and Agency Lounge & Area. The dmexco Magazine 2017, which is now also available in e-paper form (www.dmexco.com/dmexco2017_dmexco_Magazine) and the dmexco Ambassadors (https://dmexco.com/ambassadors/) provide the best information about current dmexco trends and topics before and during the event. dmexco Tickets are available for 99 EUR at https://dmexco.com/tickets/.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

All the exhibitors, all the stages, all the locations: starting immediately dmexco is providing its visitors the perfect planning tool including a scheduling feature with its new dmexco App 2017 (http://dmexco.com/dmexco_app). The official floor plan is also available for download (https://dmexco.com/floorplan/). dmexco tickets are available for 99 EUR at http://dmexco.com/tickets/.

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The dmexco Motion Hall 2017: Focus on the future of video

Press Releases   •   Aug 23, 2017 08:52 GMT

#dmexco #conference #2017 #video

Let’s celebrate video: With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. In its high-caliber program, thirteen national and international media companies will present strategies, content, and innovations on the impressive LED wall and show advertisers, agencies, and all digital professionals where they should spend their video budgets in 2018. You can now find the complete program of the dmexco Motion Hall 2017 at http://dmexco.com/conference_program/.

Cologne/Germany, August 23, 2017 - TV is becoming online is becoming mobile: Tremendous changes are taking place in the video ecosystem. The inevitable consequence is that advertisers and agencies must continually rethink their planning of moving images. All interested visitors at the dmexco Motion Hall 2017 will find out how to spend their media budgets on the right video trends and video platforms. Here, leading video and content producers, broadcasters, and platform operators will present the most exciting moving-image trends on the impressive stage of the international forum for video and moving-image screenings. The presenters will include Kevin Allocca (Google), Patrick Bales (StoYo), Marco Bertozzi (Spotify for Brands), Robbie Douek (Walt Disney EMEA), Samantha Glynne (FremantleMedia), Bert Habets (RTL Group), Donata Hopfen (BILD), Kay Hsu (Facebook/Instagram), Nicolas John (Webedia), Alex Kaplan (Discovery Communications), Petra Malenicka (CNN), Kevin McGurn (Vevo), Peter Naylor (Hulu), Becky Owen (Walt Disney EMEA), Marco de Ruiter (National Geographic), Julian Reichelt (BILD), and Alex Wellen (CNN).

13 top media brands on stage in 2017
The Motion Hall will cover the whole range of video content producers, ranging from publishers to broadcasters and online platforms —and from Bild to Walt Disney, RTL Group, Facebook, Hulu, and YouTube. This year, thirteen leading brands will use compact screenings to present their latest productions, most recent multiscreen developments, and innovative marketing possibilities. After that, they will be available in the newly designed Speakers’ Lounge or at the stands of their screening partners for in-depth discussions and business contacts. The up-to-the-minute showcases will also feature the top video trends, “Branded Content” (hosted by the Branded Content Marketing Association) and “Virtual Reality” (hosted by VAST MEDIA), and will share key insights with the visitors. In addition, numerous panels and keynote speakers will address the growing importance of video in a vast variety of areas, as well as the concrete effects of video on the media business.

You can find further information about the dmexco Motion Hall 2017 at http://dmexco.com/motion_hall/. The complete Motion Hall program can be accessed at http://dmexco.com/conference_program/. dmexco tickets are available at http://dmexco.com/tickets/.

Suggestion for Twitter:
#dmexco Motion Hall #2017: Focus on the future of video — http://dmexco.com/motion_hall/ Tickets: http://dmexco.com/tickets/

Suggestion for Facebook:
Let’s celebrate video: With even more top brands, insights, and case studies, the dmexco Motion Hall, the international forum for video and moving-image screenings, will go into its second round in 2017. In its high-caliber program, thirteen national and international media companies will present strategies, content, and innovations on the impressive LED wall and show advertisers, agencies, and all digital professionals where they should spend their video budgets in 2018. You can now find the complete program of the dmexco Motion Hall at http://dmexco.com/conference_program/. Tickets are available at http://dmexco.com/tickets/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Let’s celebrate video: With even more top brands, insights, and case studies, the dmexco Motion Hall will go into its second round in 2017. Thirteen national and international media companies will present strategies, content, and innovations and show advertisers, agencies, and all digital professionals where they should spend their video budgets in 2018. http://dmexco.com/conference_program/

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Business meets future: New marketing perspectives in the dmexco World of Experience

Press Releases   •   Aug 17, 2017 08:15 GMT

#dmexco #expo #conference #2017

From the Internet of Things (IoT) to virtual reality: In the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow are provided by dmexco in its “World of Experience” expo special, and in the conference’s Experience Hall. For more information about the dmexco World of Experience, visit http://dmexco.com/world-of-experience. The complete program of the dmexco Experience Hall is now available at http://dmexco.com/conference_program.

Cologne/Germany, August 17, 2017 - Carmakers will become mobility platforms; food brands will conquer the smart kitchen with content and commerce; the travel industry will use virtual reality to generate emotional wanderlust. This opens up new perspectives for marketing communication. dmexco 2017 shows how current technology trends and visionary possibilities in communication are already being used in daily business, in its much larger World of Experience in hall 9 and the Experience Hall in the Congress Center North.

Connected products and new business in the World of Experience
With its World of Experience expo special, dmexco 2017 establishes the innovation hub for the marketing communications and technology of tomorrow. There, leading brands and service providers showcase their connected products, new consumer experiences and new ways of doing business. These exhibitors include 3spin, Accenture, Beaconinside, Brandlocal, Commercetools, Denkwerk, Favendo, Hyve, Location Based Marketing Association, Loyalty Partner Solutions, Lufthansa, make/c video content marketing, Merck, Microsoft, Mobalo, Navispace, Picanova, Radioscreen, Reply, Reprise Media (IPG), Sensiks, Snap and other first movers in the connected world. Areas of thematic focus include the Internet of Things, artificial intelligence, voice technology, virtual and augmented reality, and numerous facets of the smart home. One of the many highlights: the first real-time emotional video installation, by Denkwerk. In the World of Experience, the digital agency shows for the first time how quickly facial and emotional recognition already work today, and the wide range of possible uses. For all the information about the dmexco World of Experience, visit http://dmexco.com/world-of-experience.

Inspiring live demos and sessions in the dmexco Experience Hall
More of the mega-trends for the connected world can be seen on the dmexco stage in the Experience Hall: In exciting sessions and impressive live demos, renowned industry experts and thought leaders will provide 700 spectators a glimpse into the (not-so-distant) future of digital business. Among the presenters: Michael Zawrel (Product Manager HoloLens & Devices Microsoft), Thomas Reiter (Astronaut ESA), Andreas Heyden (CEO DFL Digital Sports), Beate Rosenthal (CDO Merck), Jon Collins (President of Integrated Advertising Framestore), Torsten Wingenter (CDO Lufthansa), Jordan Bitterman (CMO IBM Watson Content & IoT Platform), Howard Lerman (Co-Founder & CEO Yext), Chad Stoller (EVP Global Innovation Director UM), and Richard Robinson (Vice President of Commercial Cambridge Analytica). The complete program of the dmexco Experience Hall is now available at http://dmexco.com/conference_program.

dmexco tickets are available at http://dmexco.com/tickets – for just €99 until August 21.

Suggestion for Twitter:
New #marketing perspectives in the #dmexco World of Experience – http://dmexco.com/world-of-experience Tickets: http://dmexco.com/tickets

Suggestion for Facebook:
From the Internet of Things (#IoT) to virtual reality: In the connected world, the focus is on consumers and their personal experience. Important insights into the #marketing communication and technologies of tomorrow are provided by #dmexco in its World of Experience expo special, and in the conference’s Experience Hall. For more information about the dmexco World of Experience, visit http://dmexco.com/world-of-experience. The complete program of the dmexco Experience Hall is now available at http://dmexco.com/conference_program. Tickets are available at http://dmexco.com/tickets – for just €99 until August 21.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

From the Internet of Things (IoT) to virtual reality: In the connected world, the focus is on consumers and their personal experience. Important insights into the marketing communication and technologies of tomorrow are provided by dmexco in its “World of Experience”, and in the conference’s Experience Hall. For more information visit http://dmexco.com/world-of-experience.

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All the sessions, all the topics and all the speakers — the 2017 dmexco conference program is now online

Press Releases   •   Aug 07, 2017 14:05 GMT

#dmexco #conference #2017 #program

New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread across over 250 hours of program, more than 570 speakers will present valuable insights, provide food for thought, and encourage creativity and innovation for pure business at dmexco. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program

Cologne / Germany, August 7, 2017 - Concentrated expertise and big names from the fields of marketing, media and technology await visitors at this year's dmexco conference. True to the conference slogan "Lightening the Age of Transformation", today's most important personalities and brands along with the most exciting newcomer and start-ups of the global digital economy will be presenting key trends and issues, and visualizing the full diversity of current and future digital business. The world's biggest advertisers, the most influential technology companies, the most exciting publishers and the most innovative agencies will be presenting the most important strategies and prospects for the coming months in their keynotes. Among others, these include Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Bob Lord (IBM), Bob Greenberg (R/GA), Alison Lewis (Johnson & Johnson), Susan Schramm (McDonalds), Tim Kendall (Pinterest), Marc Mathieu (Samsung) and B. Bonin Bough.

Efficient strategies for successful digital business
The need for new ways of thinking and new skills in the age of transformation will be presented by co-founder Allen Blue (LinkedIn) at the opening summit "Lightening the Age of Transformation: Do We Need a New Mindset?" and Mozilla CMO Jascha Kaykas-Wolff in the leadership debate "Digital Mindshift: From Pure to Mindful Marketing Business". Christian Schmalzl (Ströer) and Matthias Schrader (SinnerSchrader) will be discussing current challenges to future transformation management. In their "Visions of Leaders" Nigel Morris (Dentsu Aegis Network), Matt Lodder (R/GA), Mark Singer (Deloitte) and Caroline Foster Kenny (IPG Mediabrands) will explain how agencies have to position themselves today to be successful in the future. Personalities including Jack Dorsey (Twitter), Suresh Vittal (Adobe), Sabine Eckhardt (ProSieben), Sir Martin Sorrell (WPP), Martin Lütgenau (BurdaForward), Susanne Kunz (Procter & Gamble), Maike Abel (Nestlé), Florian Adamski (Omnicom Media Group), Mark Thompson (The New York Times), Philipp Welte (Burda), Martin Ott (Facebook), Rasmus Giese (UIM), Katja Reis (Zenith), Sascha Jansen (Omnicom Media Group) and Philipp Markmann (L'Oreal) will take a critical look at current digital developments.

New business perspectives of the connected world
Under the heading "Connecting the World", Dieter May (BMW), Rik van de Kooi (Microsoft) and others will show the potential for entirely new consumer experiences that the connected world has to offer. Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital), Rosa Riera (Siemens) and others will take a close look at the new branding potentials provided by virtual reality. The new megatrend of voice control will be the focus of the "Voice Lab" with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft).

Artificial intelligence is taking marketing by storm
Artificial intelligence is becoming the leading topic of our economy as it enables personalized advertising, individualized content and automated processes. This is fundamentally changing the world of digital marketing. In the opening keynote, Bob Lord will discuss the connection between AI and creativity. Beck Kloss (eBay), Jordan Bitterman (IBM Watson Content & IoT Platform), Rajeev Goel (Pubmatic) and Babak Hodjat (Sentient) will be taking a closer look at this game changer in the "Leaders' Talk". Shiseido's CDO, Alessio Rossi, will explain the growing importance of AI in marketing communication. Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lerman (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla), Philipp Justus (Google) and others will discuss the role that artificial intelligence can play in the entire marketing transformation.

Valuable insights from renowned influencers
From outsiders to superstars — social influencers have become coveted partners of the advertising industry due to their authenticity and popularity. At dmexco, influencers and business insiders will explain what is required for successful influencer marketing. These include international celebrities like Rachel Levin (RCL Beauty 101, 12 million followers on YouTube), Felix von der Laden (dner), Reza Izad (Studio71), Sir John Hegarty (BBH), Aline Santos Ferhat (Unilever), Philippe von Borries (Refinery29), Verena Hubertz (Kitchen Stories), UK TV-Star Stevie Johnson (Open Influence) and Lindsay Kaplan (Casper).

Equality as an important factor for success
Strong women are as integral to success as digital is to business. Among others, Carolyn Everson (Facebook) and Bessie Lee (Withinlink) will discuss career opportunities for women around the globe at dmexco. At the "Women's Leadership Table", Dana Anderson (MediaLink), Kim Kadlec (Visa), Alissia Hatch (Deloitte) and others will talk about the new possibilities that the focus on diversity is providing companies with. Other leading female managers at dmexco 2017 will include Claudia Willvonseder (IKEA Group), Julia Jäkel (Gruner+Jahr), Margit Wennmachers (Andreessen Horowitz), Alma Lipa (L’Oréal), Franziska von Lewinski (fischerAppelt) and Jean Lin (Isobar).

Innovations and start-ups
The "Storytelling Experience" with Jon Collins (Framestore), Jeff Gomez (Starlight Runner) and Ann Rubin (IBM) will provide insight into exciting innovations in the area of storytelling. Lou Severine (NYIAX / NASDAQ), Shermin Voshmgir (BlockchainHub), Dr. Mark Grether (Sizmek) and Curt Simon Harlinghausen (Publicis Media) will take a critical look at the megatrend blockchain in their "Tech Check". The grand finale of the first “dmexco and Procter&Gamble Start-up Hatch” — the new dmexco start-up competition with 20,000 Euros prize money — promises further innovations with its jury comprising Sophie Blum (Procter & Gamble), Christoph Schuh (Lakestar), Florian Heinemann (Project A Ventures), Terry Kawaja (Luma Partners) and Bessie Lee (Withinlink).

Creative highlights and specials
Exciting digital worlds will be presented by Thomas Hoger (3spin) and Michael Zawrel (Microsoft) as part of their live demonstration "How holograms will change marketing (and our life) forever" as well as Meabh Quoirin (Foresight Factory) and Simon Gosling (Unruly) in their demo house "The Future at Home". Stewart Copeland (founding member & drummer of "The Police"), Thomas Reiter (former astronaut & ESA coordinator) and David Meza (Chief Knowledge Architect at NASA) will provide pure inspiration at the 2017 dmexco conference as they dare to take a somewhat different approach to the current digital trends with their extraordinary performances.

Christian Muche and Frank Schneider, both of dmexco: "What a program! As the creative minds, leading companies and innovative formats at this year's conference clearly indicate, dmexco will be defining next year's trends. And the budgets in the millions that the speakers represent show dmexco's clear focus on business. In the past eight years, we have managed to establish in Germany the most important global show for digital business, innovation, insights and solutions, which is unique around the world due to its diversity, efficiency and potentials. The two-day program of dmexco 2017 will provide visitors with a combination of quality and diversity unmatched by any other event. We are proud of this and look very forward to dmexco 2017. We'll see you in Cologne!"

The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program.
dmexco tickets are available at http://dmexco.com/tickets — for just 99 Euros until August 21st.

Suggestion for Twitter:
The #2017 #dmexco #conference program is online! – http://dmexco.com/conference_program Tickets: http://dmexco.com/tickets

Suggestion for Facebook:
New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread across over 250 hours of program, more than 570 speakers including Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Sir Martin Sorrell (WPP), Alison Lewis (Johnson & Johnson), Nigel Morris (Dentsu Aegis Network), Jack Dorsey (Twitter) and Imran Khan (Snapchat) will be presenting valuable insights, providing food for thought, and promoting creativity and innovations to ensure pure business at dmexco. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program. Tickets are available at http://dmexco.com/tickets — for just 99 Euros until August 21st.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program

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World premiere conference above the clouds: the Lufthansa FlyingLab for dmexco 2017

Press Releases   •   Aug 02, 2017 07:47 GMT

#dmexco #2017 #conference

Ready for take-off: on September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers including Natan Edelsburg (Shorty Awards), Jon Collins (Framestore), Cindy Chin (NASA Datanauts), David Meza (NASA), Rachel Levin (alias RCL Beauty) and Terence Kawaja (Luma Partners) will be providing insight into current trends and innovations related to influencer marketing, social media, virtual reality and the future of space travel. For further details, visit http://dmexco.com/flyinglab

Cologne / Germany, August 2, 2017 - dmexco 2017 will take off on September 11, 2017 for passengers aboard flight LH 405 en route from New York to Frankfurt in the Lufthansa FlyingLab for dmexco. Top speakers will be presenting the most important trends and innovations as part of the first dmexco pre-conference at an altitude of 33,000 feet. Passengers can watch all the presentations via live stream and ask their questions in the subsequent Q&A session. Co-founder of the Shorty Awards, Natan Edelsburg, will be showing how to reach new heights of social media based on the examples of several of last year's award winners. President of Integrated Advertising at the Oscar-winning creative studio Framestore, Jon Collins, will be giving a live demonstration of inspiring VR campaigns. Cindy Chin (member of NASA Datanauts) and David Meza (Chief Knowledge Architect, NASA) will be providing insight into the future of space travel, digital transformation at NASA, and new competitors. Youtube star and "beauty guru" Rachel Levin (RCL Beauty) has over 12 million followers on Youtube and will be giving the audience a sense of her work as an influencer, while Terence Kawaja (Luma Partners) will be presenting an exclusive dmexco LUMAscape.

Top-notch speakers? Check! Top-notch topics? Check! Top-notch networking? Check!
In addition to top-notch speakers and topics, the dmexco FlyingLab will provide an excellent opportunity for networking at cruising altitude! At the gate in New York and on board the Boeing 747-8 on the way to Frankfurt, dmexco pre-conference participants will have plenty of opportunities to make important business contacts. After arriving in Frankfurt, the dmexco guests will be welcomed by the dmexco team, quickly transported to Cologne via ICE train, and brought to the official exclusive VIP opening party on the evening of September 12, before the actual dmexco trade fair and conference begins on September 13. All of this and, of course, the entrance fee for both dmexco days are included in the extensive ticket package for the dmexco 2017 Lufthansa FlyingLab.

Torsten Wingenter, Senior Director Digital Innovation Lufthansa Group: "We are pleased to be able to provide dmexco with a pre-conference for the first time on board the flight from North America to Germany with the Lufthansa FlyingLab. With the speakers of the official dmexco program, our guests on board will experience a unique and exclusive event on the topic of digitalization."

Christian Muche and Frank Schneider, dmexco: "In addition to the dmexco formats we've developed in the past, like the Agency Lounge, Motion Hall, World of Experience and the Start-up Village, the FlyingLab proves one thing above all: dmexco remains a creative and business trend setter and creates true added value in the form of new ideas and innovations to impress new target groups. As one of the four leading global events focusing on the digital economy, it is our clear ambition to provide visitors with outstanding experiences in combination with a high level of relevance and a business atmosphere."

For further information about the Lufthansa FlyingLab for dmexco 2017, visit http://dmexco.com/flyinglab

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The conference above the clouds: the Lufthansa #FlyingLab for #dmexco #2017 – http://dmexco.com/flyinglab

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Ready for take-off: on September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers including Natan Edelsburg (Shorty Awards), Jon Collins (Framestore), Cindy Chin (NASA Datanauts), David Meza (NASA), Rachel Levin (alias RCL Beauty) and Terence Kawaja (Luma Partners) will be providing insight into current trends and innovations related to influencer marketing, social media, virtual reality and the future of space travel. For further details, visit http://dmexco.com/flyinglab

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

On September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers will be providing insight into current trends and innovations related to influencer marketing, social media and virtual reality. http://dmexco.com/flyinglab

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About dmexco_international

dmexco - the global business and innovation platform of the digital economy

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

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  • Germany