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All the sessions, all the topics and all the speakers — the 2017 dmexco conference program is now online

Press Releases   •   Aug 07, 2017 14:05 GMT

#dmexco #conference #2017 #program

New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread across over 250 hours of program, more than 570 speakers will present valuable insights, provide food for thought, and encourage creativity and innovation for pure business at dmexco. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program

Cologne / Germany, August 7, 2017 - Concentrated expertise and big names from the fields of marketing, media and technology await visitors at this year's dmexco conference. True to the conference slogan "Lightening the Age of Transformation", today's most important personalities and brands along with the most exciting newcomer and start-ups of the global digital economy will be presenting key trends and issues, and visualizing the full diversity of current and future digital business. The world's biggest advertisers, the most influential technology companies, the most exciting publishers and the most innovative agencies will be presenting the most important strategies and prospects for the coming months in their keynotes. Among others, these include Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Bob Lord (IBM), Bob Greenberg (R/GA), Alison Lewis (Johnson & Johnson), Susan Schramm (McDonalds), Tim Kendall (Pinterest), Marc Mathieu (Samsung) and B. Bonin Bough.

Efficient strategies for successful digital business
The need for new ways of thinking and new skills in the age of transformation will be presented by co-founder Allen Blue (LinkedIn) at the opening summit "Lightening the Age of Transformation: Do We Need a New Mindset?" and Mozilla CMO Jascha Kaykas-Wolff in the leadership debate "Digital Mindshift: From Pure to Mindful Marketing Business". Christian Schmalzl (Ströer) and Matthias Schrader (SinnerSchrader) will be discussing current challenges to future transformation management. In their "Visions of Leaders" Nigel Morris (Dentsu Aegis Network), Matt Lodder (R/GA), Mark Singer (Deloitte) and Caroline Foster Kenny (IPG Mediabrands) will explain how agencies have to position themselves today to be successful in the future. Personalities including Jack Dorsey (Twitter), Suresh Vittal (Adobe), Sabine Eckhardt (ProSieben), Sir Martin Sorrell (WPP), Martin Lütgenau (BurdaForward), Susanne Kunz (Procter & Gamble), Maike Abel (Nestlé), Florian Adamski (Omnicom Media Group), Mark Thompson (The New York Times), Philipp Welte (Burda), Martin Ott (Facebook), Rasmus Giese (UIM), Katja Reis (Zenith), Sascha Jansen (Omnicom Media Group) and Philipp Markmann (L'Oreal) will take a critical look at current digital developments.

New business perspectives of the connected world
Under the heading "Connecting the World", Dieter May (BMW), Rik van de Kooi (Microsoft) and others will show the potential for entirely new consumer experiences that the connected world has to offer. Beate Rosenthal (Merck), Andreas Heyden (Bundesliga / DFL Digital), Rosa Riera (Siemens) and others will take a close look at the new branding potentials provided by virtual reality. The new megatrend of voice control will be the focus of the "Voice Lab" with Dan Wright (Amazon), Shenda Loughnane (iprospect) and Adrian Cutler (Microsoft).

Artificial intelligence is taking marketing by storm
Artificial intelligence is becoming the leading topic of our economy as it enables personalized advertising, individualized content and automated processes. This is fundamentally changing the world of digital marketing. In the opening keynote, Bob Lord will discuss the connection between AI and creativity. Beck Kloss (eBay), Jordan Bitterman (IBM Watson Content & IoT Platform), Rajeev Goel (Pubmatic) and Babak Hodjat (Sentient) will be taking a closer look at this game changer in the "Leaders' Talk". Shiseido's CDO, Alessio Rossi, will explain the growing importance of AI in marketing communication. Jon Suarez-Davis (Salesforce), Paul Papas (IBM iX), Howard Lerman (Yext), Frank Riemensperger (Accenture), Katharina Borchert (Mozilla), Philipp Justus (Google) and others will discuss the role that artificial intelligence can play in the entire marketing transformation.

Valuable insights from renowned influencers
From outsiders to superstars — social influencers have become coveted partners of the advertising industry due to their authenticity and popularity. At dmexco, influencers and business insiders will explain what is required for successful influencer marketing. These include international celebrities like Rachel Levin (RCL Beauty 101, 12 million followers on YouTube), Felix von der Laden (dner), Reza Izad (Studio71), Sir John Hegarty (BBH), Aline Santos Ferhat (Unilever), Philippe von Borries (Refinery29), Verena Hubertz (Kitchen Stories), UK TV-Star Stevie Johnson (Open Influence) and Lindsay Kaplan (Casper).

Equality as an important factor for success
Strong women are as integral to success as digital is to business. Among others, Carolyn Everson (Facebook) and Bessie Lee (Withinlink) will discuss career opportunities for women around the globe at dmexco. At the "Women's Leadership Table", Dana Anderson (MediaLink), Kim Kadlec (Visa), Alissia Hatch (Deloitte) and others will talk about the new possibilities that the focus on diversity is providing companies with. Other leading female managers at dmexco 2017 will include Claudia Willvonseder (IKEA Group), Julia Jäkel (Gruner+Jahr), Margit Wennmachers (Andreessen Horowitz), Alma Lipa (L’Oréal), Franziska von Lewinski (fischerAppelt) and Jean Lin (Isobar).

Innovations and start-ups
The "Storytelling Experience" with Jon Collins (Framestore), Jeff Gomez (Starlight Runner) and Ann Rubin (IBM) will provide insight into exciting innovations in the area of storytelling. Lou Severine (NYIAX / NASDAQ), Shermin Voshmgir (BlockchainHub), Dr. Mark Grether (Sizmek) and Curt Simon Harlinghausen (Publicis Media) will take a critical look at the megatrend blockchain in their "Tech Check". The grand finale of the first “dmexco and Procter&Gamble Start-up Hatch” — the new dmexco start-up competition with 20,000 Euros prize money — promises further innovations with its jury comprising Sophie Blum (Procter & Gamble), Christoph Schuh (Lakestar), Florian Heinemann (Project A Ventures), Terry Kawaja (Luma Partners) and Bessie Lee (Withinlink).

Creative highlights and specials
Exciting digital worlds will be presented by Thomas Hoger (3spin) and Michael Zawrel (Microsoft) as part of their live demonstration "How holograms will change marketing (and our life) forever" as well as Meabh Quoirin (Foresight Factory) and Simon Gosling (Unruly) in their demo house "The Future at Home". Stewart Copeland (founding member & drummer of "The Police"), Thomas Reiter (former astronaut & ESA coordinator) and David Meza (Chief Knowledge Architect at NASA) will provide pure inspiration at the 2017 dmexco conference as they dare to take a somewhat different approach to the current digital trends with their extraordinary performances.

Christian Muche and Frank Schneider, both of dmexco: "What a program! As the creative minds, leading companies and innovative formats at this year's conference clearly indicate, dmexco will be defining next year's trends. And the budgets in the millions that the speakers represent show dmexco's clear focus on business. In the past eight years, we have managed to establish in Germany the most important global show for digital business, innovation, insights and solutions, which is unique around the world due to its diversity, efficiency and potentials. The two-day program of dmexco 2017 will provide visitors with a combination of quality and diversity unmatched by any other event. We are proud of this and look very forward to dmexco 2017. We'll see you in Cologne!"

The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program.
dmexco tickets are available at http://dmexco.com/tickets — for just 99 Euros until August 21st.

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New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. Spread across over 250 hours of program, more than 570 speakers including Sheryl Sandberg (Facebook), Marc Pritchard (Procter & Gamble), Sir Martin Sorrell (WPP), Alison Lewis (Johnson & Johnson), Nigel Morris (Dentsu Aegis Network), Jack Dorsey (Twitter) and Imran Khan (Snapchat) will be presenting valuable insights, providing food for thought, and promoting creativity and innovations to ensure pure business at dmexco. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program. Tickets are available at http://dmexco.com/tickets — for just 99 Euros until August 21st.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

New alliances, connected worlds, changing perspectives, known challenges and surprising solutions, as well as additional possibilities for digital business... The 2017 dmexco conference will outline the key trends and issues that will be moving the global digital economy in the next few years. The full 2017 dmexco conference program is now available at http://dmexco.com/conference_program

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World premiere conference above the clouds: the Lufthansa FlyingLab for dmexco 2017

Press Releases   •   Aug 02, 2017 07:47 GMT

#dmexco #2017 #conference

Ready for take-off: on September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers including Natan Edelsburg (Shorty Awards), Jon Collins (Framestore), Cindy Chin (NASA Datanauts), David Meza (NASA), Rachel Levin (alias RCL Beauty) and Terence Kawaja (Luma Partners) will be providing insight into current trends and innovations related to influencer marketing, social media, virtual reality and the future of space travel. For further details, visit http://dmexco.com/flyinglab

Cologne / Germany, August 2, 2017 - dmexco 2017 will take off on September 11, 2017 for passengers aboard flight LH 405 en route from New York to Frankfurt in the Lufthansa FlyingLab for dmexco. Top speakers will be presenting the most important trends and innovations as part of the first dmexco pre-conference at an altitude of 33,000 feet. Passengers can watch all the presentations via live stream and ask their questions in the subsequent Q&A session. Co-founder of the Shorty Awards, Natan Edelsburg, will be showing how to reach new heights of social media based on the examples of several of last year's award winners. President of Integrated Advertising at the Oscar-winning creative studio Framestore, Jon Collins, will be giving a live demonstration of inspiring VR campaigns. Cindy Chin (member of NASA Datanauts) and David Meza (Chief Knowledge Architect, NASA) will be providing insight into the future of space travel, digital transformation at NASA, and new competitors. Youtube star and "beauty guru" Rachel Levin (RCL Beauty) has over 12 million followers on Youtube and will be giving the audience a sense of her work as an influencer, while Terence Kawaja (Luma Partners) will be presenting an exclusive dmexco LUMAscape.

Top-notch speakers? Check! Top-notch topics? Check! Top-notch networking? Check!
In addition to top-notch speakers and topics, the dmexco FlyingLab will provide an excellent opportunity for networking at cruising altitude! At the gate in New York and on board the Boeing 747-8 on the way to Frankfurt, dmexco pre-conference participants will have plenty of opportunities to make important business contacts. After arriving in Frankfurt, the dmexco guests will be welcomed by the dmexco team, quickly transported to Cologne via ICE train, and brought to the official exclusive VIP opening party on the evening of September 12, before the actual dmexco trade fair and conference begins on September 13. All of this and, of course, the entrance fee for both dmexco days are included in the extensive ticket package for the dmexco 2017 Lufthansa FlyingLab.

Torsten Wingenter, Senior Director Digital Innovation Lufthansa Group: "We are pleased to be able to provide dmexco with a pre-conference for the first time on board the flight from North America to Germany with the Lufthansa FlyingLab. With the speakers of the official dmexco program, our guests on board will experience a unique and exclusive event on the topic of digitalization."

Christian Muche and Frank Schneider, dmexco: "In addition to the dmexco formats we've developed in the past, like the Agency Lounge, Motion Hall, World of Experience and the Start-up Village, the FlyingLab proves one thing above all: dmexco remains a creative and business trend setter and creates true added value in the form of new ideas and innovations to impress new target groups. As one of the four leading global events focusing on the digital economy, it is our clear ambition to provide visitors with outstanding experiences in combination with a high level of relevance and a business atmosphere."

For further information about the Lufthansa FlyingLab for dmexco 2017, visit http://dmexco.com/flyinglab

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The conference above the clouds: the Lufthansa #FlyingLab for #dmexco #2017 – http://dmexco.com/flyinglab

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Ready for take-off: on September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers including Natan Edelsburg (Shorty Awards), Jon Collins (Framestore), Cindy Chin (NASA Datanauts), David Meza (NASA), Rachel Levin (alias RCL Beauty) and Terence Kawaja (Luma Partners) will be providing insight into current trends and innovations related to influencer marketing, social media, virtual reality and the future of space travel. For further details, visit http://dmexco.com/flyinglab

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

On September 11, 2017, the first dmexco pre-conference at an altitude of 33,000 feet will be taking place on board the Lufthansa FlyingLab for dmexco. Above the clouds on flight LH 405 from New York to Frankfurt, top-notch dmexco speakers will be providing insight into current trends and innovations related to influencer marketing, social media and virtual reality. http://dmexco.com/flyinglab

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New competition at dmexco 2017: The dmexco and Procter&Gamble Start-up Hatch

Press Releases   •   Jul 27, 2017 07:58 GMT

#dmexco #2017 #startup

20 founders, 4 pitches, 1 grand finale: THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH — the new pitch format presented by Procter & Gamble at dmexco — will provide only the very best newcomers with the opportunity to present their innovations live on the big dmexco stage to top-notch jury members as well as investors, potential partners and new customers among the dmexco audience. The winner of this new dmexco competition can look forward to a cash boost from Procter & Gamble to the amount of 20,000 euros. Start-ups should submit their applications by August 31, 2017. For further information, visit http://dmexco.com/the-start-up-hatch

Cologne/Germany, July 27, 2017 - The stage is set for the international start-up competition at this year's dmexco. THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH is a new pitch format, which will for the first time be bringing 20 selected start-ups to the dmexco stages for a live presentation. Four semi-final pitches at the dmexco Start-up Village and a single grand finale at the Debate Hall will determine which of the contestants will take home the 20,000 euros in prize money provided by the presentation partner Procter & Gamble as well as other attractive prizes from the jury members. The winners will be determined by the top-notch jury members of THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH. At the grand finale on the second day of dmexco, the jury will consist of Sophie Blum (Procter & Gamble), Dr. Florian Heinemann (Project A), Christoph Schuh (Lakestar) and Terence Kawaja (Luma Partners).
The dmexco Start-up Village has become a format of its own, in which participating newcomers can benefit from matchmaking with other start-ups and around 50,000 potential customers at dmexco. On site at the event, company founders will have the opportunity to meet with renowned investors, companies and business angels, and present their business cases at the Start-up Village and on stage. The Start-up Village is growing as the result of tremendous demand from within Germany and especially from around the world. With around 150 newcomers, the number of participants will double in 2017 and half of them will be international start-ups.

Sophie Blum, Vice President Brand Europe, Procter & Gamble: "We are proud to partner with the dmexco Start-up Hatch since this unique platform will bring together the most innovative early-stage Start-ups. We are looking forward to engaging with the brightest minds to shape the future of brand building and accelerate growth through an open innovation Eco-system."

Christian Muche and Frank Schneider, dmexco: "We will be welcoming 150 innovative founders, which is twice as many as in 2016, and half of them are from all over the world. At this year's dmexco Start-up Village, we will be presenting an international overview of the trends shaping the digital (marketing) transformation! Thematically, the Village will be as diverse as the entire international start-up scene and it will have a hall of its own for the first time in 2017. We will also be launching the new pitch format THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH this year. As a meeting point for founders, investors, potential partners and new customers, the dmexco Start-up Village serves as an incubator for new ideas. It's all about real business!"

Interested founders, who are presenting their innovations as part of the dmexco Start-up Village, can apply from now until 31 August 2017 for THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH: http://dmexco.com/the-start-up-hatch

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New at #dmexco: THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH – http://dmexco.com/the-start-up-hatch

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20 founders, 4 pitches, 1 grand finale: THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH — the new pitch format presented by Procter & Gamble at dmexco — will provide only the very best newcomers with the opportunity to present their #innovations live on the big #dmexco stage to top-notch jury members as well as #investors, potential partners and new #customers among the dmexco audience. The winner of this new dmexco #competition can look forward to a cash boost from Procter & Gamble to the amount of 20,000 euros. #Start-ups should submit their applications by August 31, 2017. For further information, visit http://dmexco.com/the-start-up-hatch

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

20 founders, 4 pitches, 1 grand finale: THE DMEXCO AND PROCTER&GAMBLE START-UP HATCH will provide only the very best newcomers with the opportunity to present their innovations live on the big dmexco stage to top-notch jury members as well as investors, potential partners and new customers among the dmexco audience. Further info for interested start-ups at http://dmexco.com/the-start-up-hatch

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Welcome to the show: Concentrated expertise at the dmexco Conference 2017

Press Releases   •   Jul 10, 2017 08:07 GMT

#dmexco #2017 #conference

Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, dmexco presents the first Conference stars of 2017. Exceptional momentum will also come this year from celebrities including Stewart Copeland (founder & drummer of the band “The Police”) and Thomas Reiter (astronaut & ESA coordinator). You can find all the information and the complete dmexco Conference program (coming soon) at http://dmexco.com/conference.

Cologne/Germany, July 10, 2017 - The dmexco Conference 2017 will showcase the most important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality! dmexco presents an initial selection of many other top speakers from the incomparable lineup of this year’s Conference program.

Major ad spenders and agencies: Pure Business at dmexco
On all four of its program stages — in the Congress Hall, the Debate Hall, the Experience Hall, and the Motion Hall — dmexco will present all the leading representatives of the major globally operating advertisement spenders. They will include corporate decision-makers in Germany and abroad such as Marc Pritchard (CBO P&G), Alison Lewis (Global CMO Johnson & Johnson), Philipp Markmann (CMO L’Oréal Germany), Aline Santos Farhat (EVP Unilever), Alessio Rossi (CDO Shiseido), Claudia Willvonseder (CMO Ikea Global), Jean-Marc Pailhol (Head of Global Market Management & Distribution Allianz), Susan Schramm (CMO McDonald’s Germany), Marc Mathieu (CMO Samsung US), and Dieter May (SVP Digital Products & Services BMW). The global agency sector will be represented on the dmexco stages not only by many national representatives but also by the leading decision-makers of the most important international networks of agency and consulting firms. These will include Sir Martin Sorrell (CEO WPP), Bob Greenberg (founder, CEO & Chairman R/GA), Dana Anderson (CMO Medialink), Alicia Hatch (CMO Deloitte Digital), Michael Kassan (CEO & founder of MediaLink), Margit Wennmachers (partner of Andreessen Horowitz & co-founder of OutCast), Steve King (CEO Publicis Media), Nigel Morris (Chief Strategy & Innovation Officer Dentsu Aegis Network), Simon Mulcahy (CMO Salesforce), Paul Papas (Global Leader IBM Interactive Experience), Jean Lin (CEO Isobar), Daryl Lee (CEO UM Global), Carsten Thoma (founder & President SAP Hybris), and Sir John Hegarty (CEO & founder of BBH).

Digital brands, publishers, and further highlights
Valuable insights from the world of the leading digital brands and platforms will be offered by, among others, Sheryl Sandberg (COO Facebook), Jack Dorsey (Chairman & co-founder of Twitter), Jascha Kaykas-Wolff (CMO Mozilla), Tim Kendall (President Pinterest), Nicolas Darveau (Chief Search Evangelist Google), and Imran Khan (CSO Snapchat). A look at the current transformation process at publishing companies in particular will be provided by leading publishers such as Mark Thompson (CEO New York Times), Andy Bird (Chairman The Walt Disney Company), Julia Jäkel (CEO Gruner + Jahr), Miriam Meckel (publisher of Wirtschaftswoche), Philippe von Borries (founder of Refinery29), and Sabine Eckhardt (CCO ProSiebenSat1 Group). Top-class enrichment and further highlights of the dmexco Conference 2017 will include performances by celebrities such as Stewart Copeland (founder & drummer of the band “The Police”), Thomas Reiter (former astronaut & ESA coordinator), David Meza (Chief Knowledge Architect NASA), Rachel Levin (Influencerin & YouTuberin RCL Beauty 101) and Shelley Zalis (CEO & founder of The Female Quotient). All of them will boldly present an unconventional perspective on current digital trends including artificial intelligence, influencer marketing, smart data, eSports, and the top theme of diversity & equality.

Christian Muche and Frank Schneider, dmexco: “Like dmexco itself, the variety of speakers and themes presented on the stages of the dmexco Conference has grown exponentially. In 2017, dmexco visitors can look forward to more expertise and more big names than ever before. That underscores the undisputed significance of dmexco far beyond national boundaries. dmexco is not only a leading national event and the one that’s most relevant to business — today it’s one of the four leading global events of the sector, next to CES, the Mobile World Congress, and the Cannes Lions. This year we are once again bringing together a multitude of the key decision-makers and strategists of the entire digital value chain — a group that is unparalleled terms of its scope and significance. The biggest brands, the most exciting personalities, the most influential women in our sector, and, last but not least, new themes and a number of additional highlights will be featured at this year’s dmexco. Our visitors will have a hard time deciding what to do first, but they will have two days to experience dmexco, which has more to offer than any other industry event. We can already say with pride that we’ve succeeded in establishing dmexco in Germany as a show that is unique in the global digital business in terms of its scope and quality.”

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Welcome to the show: Top speakers at the #dmexco #Conference #2017 – http://dmexco.com/conference/

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Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, #dmexco presents the first Conference stars of 2017. Exceptional momentum will also come this year from celebrities including Stewart Copeland (founder & drummer of the band “The Police”) and Thomas Reiter (astronaut & ESA coordinator). You can find all the information and the complete dmexco Conference program (soon) at http://dmexco.com/conference/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, dmexco presents the first Conference stars of 2017. You can find all the information and the complete dmexco Conference program (coming soon) at http://dmexco.com/conference.

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From the Start-up Village to the World of Experience: dmexco 2017 is entering the busy phase

Press Releases   •   May 23, 2017 13:20 GMT

#dmexco #2017 #news

The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an unforgettable experience and enable direct business deals. In dmexco’s ninth year of growth, its features will include an expanded Start-up Village in a hall of its own and a larger-than-ever World of Experience as a central innovation hub for marketing communication and marketing technology. Save the date: The multistage dmexco ticketing process for trade visitors will start on July 17 at a price of €99 at http://dmexco.com/tickets/.

Cologne/Germany, May 23, 2017 - More than 1,000 exhibitors, over 50,000 trade visitors, and more than 500 top speakers from the worldwide digital business are expected to come to dmexco 2017. And we will make sure that every one of them enjoys being in Cologne and benefits from dmexco as a central business and innovation platform. That is why today, about 100 days before the big show, we are working at top speed on numerous innovations. The innovations start with our plans for the halls and the exhibition grounds. This year visitors can reach dmexco via three entrances (South, North, and the entrance to Hall 6). Thanks to the new sixth hall, dmexco will be offering its exhibitors and visitors significantly more space. dmexco 2017 will establish the Expo special, World of Experience, as the central innovation hub for the marketing communication and marketing technology of tomorrow. This is where the “first movers” of the connected world will present their networked products, new consumer experiences and innovative business operations. The focal themes will include the Internet of Things, connected cars, artificial intelligence, voice technology, virtual and augmented reality, and numerous facets of the smart home. You can find more information about the dmexco World of Experience at http://dmexco.com/world-of-experience/. Inspiring keynote speeches and controversial talks about the increasingly important theme area Connected World, as well as all the other highlights from previous dmexco events, are now available on the restructured dmexco video channel at http://dmexco.com/video/. Relevant content can now be captured in five minutes instead of 45 minutes and shared directly with the community via the social media.

Newcomers from all over the world will make their pitches at the dmexco Start-up Village
The dmexco Start-up Village will occupy a hall of its own for the first time. More than 150 popular newcomers from the fields of marketing, media and tech will present innovative business ideas — mainly related to the Internet of Things — at dmexco 2017. The international participation at this year’s event is already breaking all previous records: 43 percent of the registrations so far have come from outside Germany. Many exciting young companies are coming to dmexco from Israel in particular (15 percent) in order to establish valuable contacts and make their definitive breakthrough. In line with the motto “Ramp up your business,” this year’s Start-up Village will offer its own dmexco pitch with a grand final round and attractive awards. In addition, the incubators and accelerators will have extensive presentation options for the first time. More information about the dmexco Start-up Village is available at http://dmexco.com/start_up_village/.

Ticketing for dmexco will begin on July 17, 2017
Save the date: From July 17, interested digital professionals can secure their tickets for the dmexco Expo and Conference 2017. The quicker the better — it will be worth your while! During the first five weeks of the multistage ticket price model, dmexco visitors will pay €99 for two days at the leading international event of the digital economy with its tremendous potential for direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. You can reach the dmexco ticket shop at http://dmexco.com/tickets/.

Christian Muche and Frank Schneider from the dmexco team: “dmexco has long been one of the Top 3 tentpole events of the global digital economy. In the ninth year of dmexco as well, we see the results of our development at a constant high level. But of course that doesn’t mean we’re resting on our laurels — we are constantly developing dmexco even further by means of numerous innovations for digital business and additional investments in our exhibitors’ and visitors’ overall quality of stay. Here’s to an optimal and unforgettable trade fair and conference experience and successful business at dmexco 2017!”

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#dmexco #2017 is entering the busy phase — so save your tickets from July 17 at http://dmexco.com/tickets/

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The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an optimal and unforgettable experience this year as well. dmexco’s features will include an expanded Start-up Village in a hall of its own and a larger-than-ever World of Experience as a central innovation hub for marketing communication and marketing technology. Save the date: The multistage dmexco ticketing process for trade visitors will start on July 17 at a price of €99 at http://dmexco.com/tickets/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an unforgettable experience and enable direct business deals. Save the date: ticketing process will start on July 17 at a price of €99 at http://dmexco.com/tickets/.

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dmexco Conference motto 2017: Lightening the Age of Transformation

Press Releases   •   Apr 27, 2017 09:02 GMT

#dmexco #2017 #conference #motto

“Lightening the Age of Transformation”: With this motto, the dmexco Conference 2017 is putting the ability to engage in systematic and sustainable transformation on the agenda of the global digital economy. After all, transformation is an ongoing and permanent process, and in the future it must continue to be one of our most important tasks so that we can successfully deal with the highly dynamic and lasting changes in the global economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate and simplify the entire transformation process at every level. dmexco is the only global event that will address all the themes related to this transformation process.

Cologne/Germany, April 27, 2017 - The digital world no longer thinks in terms of intermediate goals. Digital business requires an ability to constantly transform oneself in every industry of the economy at all levels — strategically, technically, and operationally. The core of digital change is the continuous transformation of marketing, brands, and entire companies. Only the business models that are in control of this continuous process of change, from communication to the product, will be fit for the future. dmexco is therefore staging the dmexco Conference 2017 under the motto “Lightening the Age of Transformation”. Together with leading personalities from the fields of marketing, communication, and technology in the most important markets, the dmexco Conference 2017 will illuminate and simplify the entire transformation process. In line with the overall “Pure Business” claim of dmexco, the dmexco Conference 2017 will present the key pioneering thinkers, the most popular influencers, and the most successful movers and shakers of the global digital economy, so that the participants can learn from these strategies, successes, and experiences and forge ahead with their own business operations.

Christian Muche and Frank Schneider from the dmexco team: “Various developments are bringing about fundamental changes in the world of marketing and brands — whether it’s the Internet of Things, the rapid increase of automation, the introduction of artificial intelligence in daily life, the democratization of experience through virtual reality, or the spread of voice control. Formerly effective strategies no longer work, and familiar boundaries are blurring. Moreover, simply relying on the right channels is no longer the point. Instead, we need to integrate ‘digital’ into our own DNA. This emphasis on digitalization will basically become unnecessary, because it has already become part of consumers’ daily life and companies’ daily business. Under the motto ‘Lightening the Age of Transformation’ we are ideally supporting companies in exactly this area at the dmexco Conference 2017.”
Further information at http://dmexco.com/conference_motto

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Lightening the Age of Transformation - #dmexco Conference Motto #2017 – http://dmexco.com/conference_motto

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“Lightening the Age of Transformation”: With this motto, the #dmexco #Conference 2017 is putting the ability to engage in systematic and sustainable #transformation on the agenda of the global #digital #economy. After all, transformation is an ongoing and permanent process, and in the future it must continue to be one of our most important tasks so that we can successfully deal with the highly dynamic and lasting changes in the global economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate and simplify the entire transformation process at every level. dmexco is the only global event that will address all the themes related to this transformation process. http://dmexco.com/conference_motto

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

“Lightening the Age of Transformation”: With this motto, the dmexco Conference 2017 is putting the ability to engage in systematic and sustainable transformation on the agenda of the global digital economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate the entire transformation process.

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dmexco 2017 is almost fully booked: Pure Business is driving the growth of the Expo

Press Releases   •   Apr 20, 2017 11:05 GMT

#dmexco #2017 #expo

Pure Business: Shortly before the official registration deadline, dmexco has once again posted a significant increase in the number of registered exhibitors and the total stand area. Six halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco early on. The percentage of international exhibitors coming to Cologne is expected to top 50 percent. The dmexco Start-up Village, featuring a selection of more than 150 newly founded companies, will occupy a hall of its own for the first time. This is where potential customers and business partners can come directly to the start-ups, in line with the motto “Ramp Up Your Business”. You can still register for the Expo until April 30 at http://dmexco.com/registration.

Cologne/Germany, April 20, 2017 - More than 900 exhibitors from all over the world have already taken advantage of the opportunity to be part of dmexco 2017. A new sixth hall will be opened for the first time, but even with this expansion the trade fair is now almost fully booked. All the significant players and leading companies of the global digiconomy will be on board. The exhibitors will include top brands such as Accenture, Adobe, Adform, Amazon, AOL/Yahoo (Oath), Bertelsmann, Deloitte, Discovery, eBay, Facebook, Google, Groupon, IBM, IPG Mediabrands, Microsoft, Omnicom, Oracle, PayPal, Publicis, Rakuten, Shazam, Salesforce, SAP, Sitecore, Spotify, Spryker, Telefonica, Twitter, Vice, and Yandex. The digital business sector in Germany is almost completely represented at the trade fair. The exhibitors from Germany will include important market participants such as Axel Springer Media Impact, Bauer Advertising, Burda Community Network, Gruner & Jahr, iq media, Otto Group, Payback, Performance Media, IP/RTL Group, SevenOne Media, Spiegel QC, United Internet Media, and Webtrekk. Among the new exhibitors using dmexco as an important business platform will be Arvato, Deloitte Consulting, DocCheck, GS1, Media Plan, Neo@Ogilvy, Retail Media Group (Metro), Scholz & Friends, and Typo3.

International exhibitors will use dmexco 2017 to expand business
dmexco is noting a significant increase in participants from the growth markets in the UK, Israel, and Switzerland as well as the USA, France, Spain, and the Netherlands. This increase is mainly due to the effective positioning of dmexco in recent years through #roadtodmexco and the successful Satellite events in London, Zurich, and Tel Aviv. The joint stands from Switzerland and Israel, and especially the national pavilion of France, are enjoying strong popularity. This is increasing the proportion of exhibitors from outside Germany who want to use dmexco as a venue for new business or as a “gateway to Europe.”

Start-up Village: The business of the future will have its own hall
The new sixth hall at dmexco 2017 will increase the total stand area to 100,000 square meters. The event will once again use three entrances to the exhibition grounds. More space will be created to satisfy the exhibitors’ growing need for stand area by leaving only the Debate Hall and the Congress Hall in Halls 6 and 9. This time all seminars will take place in Hall 5.1. The dmexco Start-up Village will occupy a hall of its own (Hall 5.2) for the first time. More than 150 popular newcomers from the fields of marketing, media, and tech will present innovative business ideas — mainly related to the Internet of Things — at dmexco 2017, as well as establishing valuable contacts and striving to make their definitive breakthrough. For two days, the business of the future will be rocking here between the meeting units and the two Start-up Stages!

You can still register for the Expo at dmexco 2017 until April 30 at http://dmexco.com/registration.

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#dmexco 2017 is almost fully booked: Pure #Business is driving the growth of the Expo — http://dmexco.com/registration

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Pure Business: Shortly before the official registration deadline, #dmexco has once again posted a significant increase in the number of registered exhibitors and the total stand area. Six halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco early on. The percentage of international exhibitors coming to Cologne is expected to top 50 percent. The dmexco #Start-up Village, featuring more than 150 selected founders, will occupy a hall of its own for the first time. This is where potential customers can come directly to the start-ups, in line with the motto “Ramp Up Your Business”. You can still register for the Expo until April 30 at http://dmexco.com/registration

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Pure Business: Shortly before the official registration deadline, dmexco has once again posted a significant increase. 6 halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco. Register for the Expo until April 30 at http://dmexco.com/registration.

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On course for further growth: dmexco 2017 will open a sixth hall for the first time

Press Releases   •   Mar 06, 2017 14:08 GMT

#dmexco #2017

On course for further growth: dmexco 2017 will open a sixth hall for the first time

dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco 2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

Cologne, February 28, 2017 - dmexco is ending this year’s “early bird” phase with an approximately 15 percent increase of stand area compared to 2016. Once again, the number of registered exhibitors is greater than it was at this point last year. Because of the high demand, dmexco will open a sixth hall for the first time in 2017 in order to accommodate the expanded Startup Village. All of the important brands and the leading companies of the German economy have already secured their places at dmexco 2017. Among the new national exhibitors are Hermes Germany, Retail Media Group, Burda Community Network, Scholz & Friends Digital Media, ZTV, Greatcontent, Cleverclip, and TYPO3. International exhibitors are also showing increased interest. In addition to the registered exhibitors from Germany, dmexco 2017 is posting growth in registrations from the USA, the UK, Israel, France, and Eastern Europe. The first-time exhibitors include PX, DoubleVerify, and Appboy (USA); Panoramics, Rhythm One, and Perfomance Horizon (UK); Cedato, Tesertude, and Tabatoo (Israel); and CN Group and UBK (Czech Republic).

You can find registration forms for dmexco 2017 at http://dmexco.com/registration/

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On course for growth: #dmexco #2017 will open a sixth hall for the first time http://dmexco.com/registration/

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#dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco #2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco 2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

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Road to dmexco 2017 begins with international Satellite events

Press Releases   •   Feb 07, 2017 09:55 GMT

#dmexco #2017 #satellite

dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in London (February 8), Zurich (February 22), and Tel Aviv (March 27). In addition, dmexco will be a conference partner of the Interactive Advertising Bureau (IAB) at the Mobile World Congress in Barcelona (February 28). Key themes related to mobile business will be discussed at the congress. You can find more information about the international dmexco events in 2017 at http://dmexco.com/events.

Cologne / Germany, February 7, 2017 - Important trends, high-caliber contacts, promising business deals: At its successful series of Satellite events, dmexco 2017 is exporting its spirit to the metropolitan centers of digital business. The next events will be held in London (February 8), Zurich (February 22), and Tel Aviv (March 27). At these events, the focus will be on first-class networking, with exciting talks and discussions about the global themes of the digital economy, and on the promising business prospects that are opened up by participation in dmexco. Here companies will find out how they can use dmexco to conclude successful business deals and gain direct access to the international market. A very special Satellite event awaits selected decision-makers from the Swiss digital economy. As a partner of IAB Switzerland, dmexco will help to organize an international conference: D:PULSE, the new meeting point and trendsetter of the digital economy in the Alpine region. As a conference partner of IAB, dmexco will bring top-notch speakers to this year’s Mobile World Congress in Barcelona. They will present the key themes and current challenges of mobile business under the title “Surviving in a Mobile-Only Marketplace: Strategies of Top Marketers and Publishers to Connect with Consumers.”

Christian Muche and Frank Schneider from dmexco: “From the very start, our goal for dmexco has been to bring together the global digital economy in one place and initiate business activities between the participants and the markets. An ongoing dialogue with all the players of the digital industry is an absolute must, and it promotes the great relevance of dmexco. At our events, we identify the key themes of the global digital economy and intensify our partnership with companies from the most important digital markets. Just like previous years, 2017 will be another year of growth for us!”

You can find more information about the dmexco events in 2017 at http://dmexco.com/events

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#roadtodmexco #2017 will be launched at international #dmexco events — http://dmexco.com/events

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dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global #digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in #London (February 8), #Zurich (February 22), and #Tel Aviv (March 27). In addition, dmexco will be a conference partner of the Interactive Advertising Bureau (IAB) at the Mobile World Congress in Barcelona (February 28). Key themes related to mobile business will be discussed at the congress. You can find more information about the international dmexco events in 2017 at http://dmexco.com/events

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in London, Zurich, and Tel Aviv. In addition, dmexco will be a conference partner of the IAB at the MWC. http://dmexco.com/events.

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The global hotspot of the digital economy: With 50,700 visitors, dmexco breaks all previous records

Press Releases   •   Sep 15, 2016 16:16 GMT

#dmexco #2016

1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14.

Cologne / Germany, September 15, 2016 - For two days, Cologne was the central hotspot of the international digiconomy. Under the event’s motto, “Digital is everything — not every thing is digital”, all of the important brands and the leading decision-makers from every area of the global economy met at dmexco 2016 in order to translate the most important digital trends directly into real-life business. The huge international prestige of dmexco is reflected in the continuing interest of visitors from all over the world. With 50,700 trade visitors (+18 percent compared to 2015), dmexco 2016 set a new visitor record. The 15 stages of the dmexco conference with its 570 top speakers were visited by more than 17,500 guests on the two days of the event.

“As an international hub for sector leaders and specialists, dmexco offers the entire economy a unique point of access to global digital business. During the two days of dmexco, the participants established numerous new partnerships and groundbreaking cooperative projects that will have a sustained impact on the economic development of individual industrial sectors in the digital economy. As a result, in 2016 Cologne has once again demonstrated its undisputed position as the trade fair capital of global digital business,” says Gerald Böse, the President and Chief Executive Officer of Koelnmesse GmbH.

“In the past two decades, there is hardly another sector that has developed as rapidly as the digital economy — and dmexco is the clearest indicator of that, thanks to its incredible growth, its extraordinary dynamism, and the constantly expanding spectrum of topics on its agenda,” explains Matthias Wahl, President of the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW). “This year’s dmexco has once again outdone itself. Together with the exhibitors and the unique lineup of speakers at the seminar and conference program, we have put the most significant developments in focus and generated strong momentum for existing and new business models.”

Christian Muche and Frank Schneider from dmexco: “dmexco 2016 has surpassed everything the global digiconomy has seen so far. In terms of both quality and quantity, what dmexco offered at its exhibition and its conference was absolutely unique. As the global business and innovation platform of the digital economy and an enabler of ‘pure business,’ dmexco has confirmed its leading role in national and international digital business.”

A successful premiere for new dmexco formats
Video, artificial intelligence, programmatic ad buying, virtual reality and much more — dmexco has reaffirmed its position as the business and innovation platform of the digital economy, where the major trend topics are discussed from a new angle and a perspective that’s relevant to business. The two new stages that were specially conceived for dmexco were also very popular. Their respective programs focused on two of the hottest trends of global digital business. In the Experience Hall, renowned sector experts offered valuable insights into the latest developments and marketing opportunities associated with a new type of customer experience that is made possible by groundbreaking technologies. In the Motion Hall, they did the same for the increasingly important field of digital video.

dmexco 2017 will be held in Cologne on September 13 and 14.

All facts and figures of dmexco 2016 at http://dmexco.de/wp-content/uploads/2016/09/dmexco_Factsheet_2016-2.pdf

Further comments about dmexco 2016:

Sophie Blum, Brand Vice President Europe & Vice President Israel, West Bank and Gaza, Procter & Gamble: “During these disruptive times, it is more critical than ever to have 'think tanks' for the industry, and dmexco offers a great innovation platform for the industry where we map out the trends and come together to jointly raise the bar on how we operate in the digital ecosystem — for the benefit of the consumer.”

Suresh Vittal Kotha, VP Strategy, Adobe: “All customers have a voice now, and they waste no time using it. dmexco 2016 is the forum where we come to discuss, debate, and demonstrate how this massive transformation is playing out — how, as an industry, we can capitalize on this opportunity and make it work for the benefit of brands and our customers.”

Dirk Arnold, Vice President Product Management BMW i, eMobility: “dmexco is one of the most important digital communication platforms. BMW i3 is the best-connected car in its segment, and dmexco gives us the possibility to position it in an exciting digital environment.”

Stephen Allan, Chairman & CEO, MediaCom Worldwide: “As the only truly global digital media conference, dmexco brings speakers and panelists to discuss many of the issues affecting marketing in the digital world.”

Mainardo de Nardis, CEO, OMD worldwide: “dmexco is the think tank of the global digital economy. Part incubator and part fair.”

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The digital hotspot of the global economy: With 50,700 visitors, dmexco 2016 breaks all previous records — www.dmexco.com

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1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: #dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14. www.dmexco.com

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global exposition and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition and conference. dmexco is organized by Koelnmesse.

You can find all the information about dmexco 2016 (September 14 and 15 in Cologne), as well as photographs, videos, and audio material from dmexco 2015, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14.

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About dmexco_international

dmexco - the global business and innovation platform of the digital economy

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Address

  • dmexco_international
  • Messeplatz 1
  • 50679 Cologne
  • Germany