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Welcome to the show: Concentrated expertise at the dmexco Conference 2017

Press Releases   •   Jul 10, 2017 08:07 GMT

#dmexco #2017 #conference

Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, dmexco presents the first Conference stars of 2017. Exceptional momentum will also come this year from celebrities including Stewart Copeland (founder & drummer of the band “The Police”) and Thomas Reiter (astronaut & ESA coordinator). You can find all the information and the complete dmexco Conference program (coming soon) at http://dmexco.com/conference.

Cologne/Germany, July 10, 2017 - The dmexco Conference 2017 will showcase the most important themes, brands, and thinkers of the digital business — and all of them will be on stage at unprecedented levels of diversity and quality! dmexco presents an initial selection of many other top speakers from the incomparable lineup of this year’s Conference program.

Major ad spenders and agencies: Pure Business at dmexco
On all four of its program stages — in the Congress Hall, the Debate Hall, the Experience Hall, and the Motion Hall — dmexco will present all the leading representatives of the major globally operating advertisement spenders. They will include corporate decision-makers in Germany and abroad such as Marc Pritchard (CBO P&G), Alison Lewis (Global CMO Johnson & Johnson), Philipp Markmann (CMO L’Oréal Germany), Aline Santos Farhat (EVP Unilever), Alessio Rossi (CDO Shiseido), Claudia Willvonseder (CMO Ikea Global), Jean-Marc Pailhol (Head of Global Market Management & Distribution Allianz), Pieter Nota (CEO Personal Health Businesses / CMO Philips), Susan Schramm (CMO McDonald’s Germany), Marc Mathieu (CMO Samsung US), and Dieter May (SVP Digital Products & Services BMW). The global agency sector will be represented on the dmexco stages not only by many national representatives but also by the leading decision-makers of the most important international networks of agency and consulting firms. These will include Sir Martin Sorrell (CEO WPP), Bob Greenberg (founder, CEO & Chairman R/GA), Dana Anderson (CMO Medialink), Alicia Hatch (CMO Deloitte Digital), Michael Kassan (CEO & founder of MediaLink), Margit Wennmachers (partner of Andreessen Horowitz & co-founder of OutCast), Steve King (CEO Publicis Media), Nigel Morris (Chief Strategy & Innovation Officer Dentsu Aegis Network), Simon Mulcahy (CMO Salesforce), Paul Papas (Global Leader IBM Interactive Experience), Jean Lin (CEO Isobar), Daryl Lee (CEO UM Global), Carsten Thoma (founder & President SAP Hybris), and Sir John Hegarty (CEO & founder of BBH).

Digital brands, publishers, and further highlights
Valuable insights from the world of the leading digital brands and platforms will be offered by, among others, Sheryl Sandberg (COO Facebook), Jack Dorsey (Chairman & co-founder of Twitter), Jascha Kaykas-Wolff (CMO Mozilla), Tim Kendall (President Pinterest), Nicolas Darveau (Chief Search Evangelist Google), and Imran Khan (CSO Snapchat). A look at the current transformation process at publishing companies in particular will be provided by leading publishers such as Mark Thompson (CEO New York Times), Andy Bird (Chairman The Walt Disney Company), Julia Jäkel (CEO Gruner + Jahr), Miriam Meckel (publisher of Wirtschaftswoche), Philippe von Borries (founder of Refinery29), and Sabine Eckhardt (CCO ProSiebenSat1 Group). Top-class enrichment and further highlights of the dmexco Conference 2017 will include performances by celebrities such as Stewart Copeland (founder & drummer of the band “The Police”), Thomas Reiter (former astronaut & ESA coordinator), David Meza (Chief Knowledge Architect NASA), Rachel Levin (Influencerin & YouTuberin RCL Beauty 101) and Shelley Zalis (CEO & founder of The Female Quotient). All of them will boldly present an unconventional perspective on current digital trends including artificial intelligence, influencer marketing, smart data, eSports, and the top theme of diversity & equality.

Christian Muche and Frank Schneider, dmexco: “Like dmexco itself, the variety of speakers and themes presented on the stages of the dmexco Conference has grown exponentially. In 2017, dmexco visitors can look forward to more expertise and more big names than ever before. That underscores the undisputed significance of dmexco far beyond national boundaries. dmexco is not only a leading national event and the one that’s most relevant to business — today it’s one of the four leading global events of the sector, next to CES, the Mobile World Congress, and the Cannes Lions. This year we are once again bringing together a multitude of the key decision-makers and strategists of the entire digital value chain — a group that is unparalleled terms of its scope and significance. The biggest brands, the most exciting personalities, the most influential women in our sector, and, last but not least, new themes and a number of additional highlights will be featured at this year’s dmexco. Our visitors will have a hard time deciding what to do first, but they will have two days to experience dmexco, which has more to offer than any other industry event. We can already say with pride that we’ve succeeded in establishing dmexco in Germany as a show that is unique in the global digital business in terms of its scope and quality.”

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Welcome to the show: Top speakers at the #dmexco #Conference #2017 – http://dmexco.com/conference/

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Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, #dmexco presents the first Conference stars of 2017. Exceptional momentum will also come this year from celebrities including Stewart Copeland (founder & drummer of the band “The Police”) and Thomas Reiter (astronaut & ESA coordinator). You can find all the information and the complete dmexco Conference program (soon) at http://dmexco.com/conference/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Sheryl Sandberg, Marc Pritchard, Sir Martin Sorrell, Alison Lewis, Bob Greenberg, Jack Dorsey, Margit Wennmachers — in line with the Conference motto, “Lightening the Age of Transformation”, dmexco presents the first Conference stars of 2017. You can find all the information and the complete dmexco Conference program (coming soon) at http://dmexco.com/conference.

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From the Start-up Village to the World of Experience: dmexco 2017 is entering the busy phase

Press Releases   •   May 23, 2017 13:20 GMT

#dmexco #2017 #news

The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an unforgettable experience and enable direct business deals. In dmexco’s ninth year of growth, its features will include an expanded Start-up Village in a hall of its own and a larger-than-ever World of Experience as a central innovation hub for marketing communication and marketing technology. Save the date: The multistage dmexco ticketing process for trade visitors will start on July 17 at a price of €99 at http://dmexco.com/tickets/.

Cologne/Germany, May 23, 2017 - More than 1,000 exhibitors, over 50,000 trade visitors, and more than 500 top speakers from the worldwide digital business are expected to come to dmexco 2017. And we will make sure that every one of them enjoys being in Cologne and benefits from dmexco as a central business and innovation platform. That is why today, about 100 days before the big show, we are working at top speed on numerous innovations. The innovations start with our plans for the halls and the exhibition grounds. This year visitors can reach dmexco via three entrances (South, North, and the entrance to Hall 6). Thanks to the new sixth hall, dmexco will be offering its exhibitors and visitors significantly more space. dmexco 2017 will establish the Expo special, World of Experience, as the central innovation hub for the marketing communication and marketing technology of tomorrow. This is where the “first movers” of the connected world will present their networked products, new consumer experiences and innovative business operations. The focal themes will include the Internet of Things, connected cars, artificial intelligence, voice technology, virtual and augmented reality, and numerous facets of the smart home. You can find more information about the dmexco World of Experience at http://dmexco.com/world-of-experience/. Inspiring keynote speeches and controversial talks about the increasingly important theme area Connected World, as well as all the other highlights from previous dmexco events, are now available on the restructured dmexco video channel at http://dmexco.com/video/. Relevant content can now be captured in five minutes instead of 45 minutes and shared directly with the community via the social media.

Newcomers from all over the world will make their pitches at the dmexco Start-up Village
The dmexco Start-up Village will occupy a hall of its own for the first time. More than 150 popular newcomers from the fields of marketing, media and tech will present innovative business ideas — mainly related to the Internet of Things — at dmexco 2017. The international participation at this year’s event is already breaking all previous records: 43 percent of the registrations so far have come from outside Germany. Many exciting young companies are coming to dmexco from Israel in particular (15 percent) in order to establish valuable contacts and make their definitive breakthrough. In line with the motto “Ramp up your business,” this year’s Start-up Village will offer its own dmexco pitch with a grand final round and attractive awards. In addition, the incubators and accelerators will have extensive presentation options for the first time. More information about the dmexco Start-up Village is available at http://dmexco.com/start_up_village/.

Ticketing for dmexco will begin on July 17, 2017
Save the date: From July 17, interested digital professionals can secure their tickets for the dmexco Expo and Conference 2017. The quicker the better — it will be worth your while! During the first five weeks of the multistage ticket price model, dmexco visitors will pay €99 for two days at the leading international event of the digital economy with its tremendous potential for direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. You can reach the dmexco ticket shop at http://dmexco.com/tickets/.

Christian Muche and Frank Schneider from the dmexco team: “dmexco has long been one of the Top 3 tentpole events of the global digital economy. In the ninth year of dmexco as well, we see the results of our development at a constant high level. But of course that doesn’t mean we’re resting on our laurels — we are constantly developing dmexco even further by means of numerous innovations for digital business and additional investments in our exhibitors’ and visitors’ overall quality of stay. Here’s to an optimal and unforgettable trade fair and conference experience and successful business at dmexco 2017!”

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#dmexco #2017 is entering the busy phase — so save your tickets from July 17 at http://dmexco.com/tickets/

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The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an optimal and unforgettable experience this year as well. dmexco’s features will include an expanded Start-up Village in a hall of its own and a larger-than-ever World of Experience as a central innovation hub for marketing communication and marketing technology. Save the date: The multistage dmexco ticketing process for trade visitors will start on July 17 at a price of €99 at http://dmexco.com/tickets/

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

The countdown has begun! About 100 days before the big show begins, the preparations for dmexco are in full swing. The dmexco staff is working at full speed on numerous innovations to provide exhibitors and visitors alike with an unforgettable experience and enable direct business deals. Save the date: ticketing process will start on July 17 at a price of €99 at http://dmexco.com/tickets/.

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dmexco Conference motto 2017: Lightening the Age of Transformation

Press Releases   •   Apr 27, 2017 09:02 GMT

#dmexco #2017 #conference #motto

“Lightening the Age of Transformation”: With this motto, the dmexco Conference 2017 is putting the ability to engage in systematic and sustainable transformation on the agenda of the global digital economy. After all, transformation is an ongoing and permanent process, and in the future it must continue to be one of our most important tasks so that we can successfully deal with the highly dynamic and lasting changes in the global economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate and simplify the entire transformation process at every level. dmexco is the only global event that will address all the themes related to this transformation process.

Cologne/Germany, April 27, 2017 - The digital world no longer thinks in terms of intermediate goals. Digital business requires an ability to constantly transform oneself in every industry of the economy at all levels — strategically, technically, and operationally. The core of digital change is the continuous transformation of marketing, brands, and entire companies. Only the business models that are in control of this continuous process of change, from communication to the product, will be fit for the future. dmexco is therefore staging the dmexco Conference 2017 under the motto “Lightening the Age of Transformation”. Together with leading personalities from the fields of marketing, communication, and technology in the most important markets, the dmexco Conference 2017 will illuminate and simplify the entire transformation process. In line with the overall “Pure Business” claim of dmexco, the dmexco Conference 2017 will present the key pioneering thinkers, the most popular influencers, and the most successful movers and shakers of the global digital economy, so that the participants can learn from these strategies, successes, and experiences and forge ahead with their own business operations.

Christian Muche and Frank Schneider from the dmexco team: “Various developments are bringing about fundamental changes in the world of marketing and brands — whether it’s the Internet of Things, the rapid increase of automation, the introduction of artificial intelligence in daily life, the democratization of experience through virtual reality, or the spread of voice control. Formerly effective strategies no longer work, and familiar boundaries are blurring. Moreover, simply relying on the right channels is no longer the point. Instead, we need to integrate ‘digital’ into our own DNA. This emphasis on digitalization will basically become unnecessary, because it has already become part of consumers’ daily life and companies’ daily business. Under the motto ‘Lightening the Age of Transformation’ we are ideally supporting companies in exactly this area at the dmexco Conference 2017.”
Further information at http://dmexco.com/conference_motto

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Lightening the Age of Transformation - #dmexco Conference Motto #2017 – http://dmexco.com/conference_motto

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“Lightening the Age of Transformation”: With this motto, the #dmexco #Conference 2017 is putting the ability to engage in systematic and sustainable #transformation on the agenda of the global #digital #economy. After all, transformation is an ongoing and permanent process, and in the future it must continue to be one of our most important tasks so that we can successfully deal with the highly dynamic and lasting changes in the global economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate and simplify the entire transformation process at every level. dmexco is the only global event that will address all the themes related to this transformation process. http://dmexco.com/conference_motto

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

“Lightening the Age of Transformation”: With this motto, the dmexco Conference 2017 is putting the ability to engage in systematic and sustainable transformation on the agenda of the global digital economy. Together with leading movers and shakers from the fields of marketing, communication, and technology, the dmexco Conference 2017 will illuminate the entire transformation process.

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dmexco 2017 is almost fully booked: Pure Business is driving the growth of the Expo

Press Releases   •   Apr 20, 2017 11:05 GMT

#dmexco #2017 #expo

Pure Business: Shortly before the official registration deadline, dmexco has once again posted a significant increase in the number of registered exhibitors and the total stand area. Six halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco early on. The percentage of international exhibitors coming to Cologne is expected to top 50 percent. The dmexco Start-up Village, featuring a selection of more than 150 newly founded companies, will occupy a hall of its own for the first time. This is where potential customers and business partners can come directly to the start-ups, in line with the motto “Ramp Up Your Business”. You can still register for the Expo until April 30 at http://dmexco.com/registration.

Cologne/Germany, April 20, 2017 - More than 900 exhibitors from all over the world have already taken advantage of the opportunity to be part of dmexco 2017. A new sixth hall will be opened for the first time, but even with this expansion the trade fair is now almost fully booked. All the significant players and leading companies of the global digiconomy will be on board. The exhibitors will include top brands such as Accenture, Adobe, Adform, Amazon, AOL/Yahoo (Oath), Bertelsmann, Deloitte, Discovery, eBay, Facebook, Google, Groupon, IBM, IPG Mediabrands, Microsoft, Omnicom, Oracle, PayPal, Publicis, Rakuten, Shazam, Salesforce, SAP, Sitecore, Spotify, Spryker, Telefonica, Twitter, Vice, and Yandex. The digital business sector in Germany is almost completely represented at the trade fair. The exhibitors from Germany will include important market participants such as Axel Springer Media Impact, Bauer Advertising, Burda Community Network, Gruner & Jahr, iq media, Otto Group, Payback, Performance Media, IP/RTL Group, SevenOne Media, Spiegel QC, United Internet Media, and Webtrekk. Among the new exhibitors using dmexco as an important business platform will be Arvato, Deloitte Consulting, DocCheck, GS1, Media Plan, Neo@Ogilvy, Retail Media Group (Metro), Scholz & Friends, and Typo3.

International exhibitors will use dmexco 2017 to expand business
dmexco is noting a significant increase in participants from the growth markets in the UK, Israel, and Switzerland as well as the USA, France, Spain, and the Netherlands. This increase is mainly due to the effective positioning of dmexco in recent years through #roadtodmexco and the successful Satellite events in London, Zurich, and Tel Aviv. The joint stands from Switzerland and Israel, and especially the national pavilion of France, are enjoying strong popularity. This is increasing the proportion of exhibitors from outside Germany who want to use dmexco as a venue for new business or as a “gateway to Europe.”

Start-up Village: The business of the future will have its own hall
The new sixth hall at dmexco 2017 will increase the total stand area to 100,000 square meters. The event will once again use three entrances to the exhibition grounds. More space will be created to satisfy the exhibitors’ growing need for stand area by leaving only the Debate Hall and the Congress Hall in Halls 6 and 9. This time all seminars will take place in Hall 5.1. The dmexco Start-up Village will occupy a hall of its own (Hall 5.2) for the first time. More than 150 popular newcomers from the fields of marketing, media, and tech will present innovative business ideas — mainly related to the Internet of Things — at dmexco 2017, as well as establishing valuable contacts and striving to make their definitive breakthrough. For two days, the business of the future will be rocking here between the meeting units and the two Start-up Stages!

You can still register for the Expo at dmexco 2017 until April 30 at http://dmexco.com/registration.

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#dmexco 2017 is almost fully booked: Pure #Business is driving the growth of the Expo — http://dmexco.com/registration

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Pure Business: Shortly before the official registration deadline, #dmexco has once again posted a significant increase in the number of registered exhibitors and the total stand area. Six halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco early on. The percentage of international exhibitors coming to Cologne is expected to top 50 percent. The dmexco #Start-up Village, featuring more than 150 selected founders, will occupy a hall of its own for the first time. This is where potential customers can come directly to the start-ups, in line with the motto “Ramp Up Your Business”. You can still register for the Expo until April 30 at http://dmexco.com/registration

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Pure Business: Shortly before the official registration deadline, dmexco has once again posted a significant increase. 6 halls with a total area of 100,000 square meters are almost fully booked. More than 900 companies from all the important markets of the global economy have secured their places at dmexco. Register for the Expo until April 30 at http://dmexco.com/registration.

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On course for further growth: dmexco 2017 will open a sixth hall for the first time

Press Releases   •   Mar 06, 2017 14:08 GMT

#dmexco #2017

On course for further growth: dmexco 2017 will open a sixth hall for the first time

dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco 2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

Cologne, February 28, 2017 - dmexco is ending this year’s “early bird” phase with an approximately 15 percent increase of stand area compared to 2016. Once again, the number of registered exhibitors is greater than it was at this point last year. Because of the high demand, dmexco will open a sixth hall for the first time in 2017 in order to accommodate the expanded Startup Village. All of the important brands and the leading companies of the German economy have already secured their places at dmexco 2017. Among the new national exhibitors are Hermes Germany, Retail Media Group, Burda Community Network, Scholz & Friends Digital Media, ZTV, Greatcontent, Cleverclip, and TYPO3. International exhibitors are also showing increased interest. In addition to the registered exhibitors from Germany, dmexco 2017 is posting growth in registrations from the USA, the UK, Israel, France, and Eastern Europe. The first-time exhibitors include PX, DoubleVerify, and Appboy (USA); Panoramics, Rhythm One, and Perfomance Horizon (UK); Cedato, Tesertude, and Tabatoo (Israel); and CN Group and UBK (Czech Republic).

You can find registration forms for dmexco 2017 at http://dmexco.com/registration/

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On course for growth: #dmexco #2017 will open a sixth hall for the first time http://dmexco.com/registration/

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#dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco #2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

dmexco continues its growth course unchecked: Just after the end of the “early bird” phase, the number of exhibitor and stand area registrations for dmexco 2017 is already significantly higher than it was at this point last year. For the first time, dmexco will open a sixth hall. Companies interested in exhibiting can secure a place for themselves at dmexco 2017 at http://dmexco.com/registration/.

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Road to dmexco 2017 begins with international Satellite events

Press Releases   •   Feb 07, 2017 09:55 GMT

#dmexco #2017 #satellite

dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in London (February 8), Zurich (February 22), and Tel Aviv (March 27). In addition, dmexco will be a conference partner of the Interactive Advertising Bureau (IAB) at the Mobile World Congress in Barcelona (February 28). Key themes related to mobile business will be discussed at the congress. You can find more information about the international dmexco events in 2017 at http://dmexco.com/events.

Cologne / Germany, February 7, 2017 - Important trends, high-caliber contacts, promising business deals: At its successful series of Satellite events, dmexco 2017 is exporting its spirit to the metropolitan centers of digital business. The next events will be held in London (February 8), Zurich (February 22), and Tel Aviv (March 27). At these events, the focus will be on first-class networking, with exciting talks and discussions about the global themes of the digital economy, and on the promising business prospects that are opened up by participation in dmexco. Here companies will find out how they can use dmexco to conclude successful business deals and gain direct access to the international market. A very special Satellite event awaits selected decision-makers from the Swiss digital economy. As a partner of IAB Switzerland, dmexco will help to organize an international conference: D:PULSE, the new meeting point and trendsetter of the digital economy in the Alpine region. As a conference partner of IAB, dmexco will bring top-notch speakers to this year’s Mobile World Congress in Barcelona. They will present the key themes and current challenges of mobile business under the title “Surviving in a Mobile-Only Marketplace: Strategies of Top Marketers and Publishers to Connect with Consumers.”

Christian Muche and Frank Schneider from dmexco: “From the very start, our goal for dmexco has been to bring together the global digital economy in one place and initiate business activities between the participants and the markets. An ongoing dialogue with all the players of the digital industry is an absolute must, and it promotes the great relevance of dmexco. At our events, we identify the key themes of the global digital economy and intensify our partnership with companies from the most important digital markets. Just like previous years, 2017 will be another year of growth for us!”

You can find more information about the dmexco events in 2017 at http://dmexco.com/events

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#roadtodmexco #2017 will be launched at international #dmexco events — http://dmexco.com/events

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dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global #digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in #London (February 8), #Zurich (February 22), and #Tel Aviv (March 27). In addition, dmexco will be a conference partner of the Interactive Advertising Bureau (IAB) at the Mobile World Congress in Barcelona (February 28). Key themes related to mobile business will be discussed at the congress. You can find more information about the international dmexco events in 2017 at http://dmexco.com/events

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

dmexco 2017 is touring the world, on the lookout for exciting new themes, trends, and strategies of the global digital economy. dmexco has invited selected decision-makers to share ideas and build high-level networks at the well-established dmexco Satellite events in London, Zurich, and Tel Aviv. In addition, dmexco will be a conference partner of the IAB at the MWC. http://dmexco.com/events.

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The global hotspot of the digital economy: With 50,700 visitors, dmexco breaks all previous records

Press Releases   •   Sep 15, 2016 16:16 GMT

#dmexco #2016

1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14.

Cologne / Germany, September 15, 2016 - For two days, Cologne was the central hotspot of the international digiconomy. Under the event’s motto, “Digital is everything — not every thing is digital”, all of the important brands and the leading decision-makers from every area of the global economy met at dmexco 2016 in order to translate the most important digital trends directly into real-life business. The huge international prestige of dmexco is reflected in the continuing interest of visitors from all over the world. With 50,700 trade visitors (+18 percent compared to 2015), dmexco 2016 set a new visitor record. The 15 stages of the dmexco conference with its 570 top speakers were visited by more than 17,500 guests on the two days of the event.

“As an international hub for sector leaders and specialists, dmexco offers the entire economy a unique point of access to global digital business. During the two days of dmexco, the participants established numerous new partnerships and groundbreaking cooperative projects that will have a sustained impact on the economic development of individual industrial sectors in the digital economy. As a result, in 2016 Cologne has once again demonstrated its undisputed position as the trade fair capital of global digital business,” says Gerald Böse, the President and Chief Executive Officer of Koelnmesse GmbH.

“In the past two decades, there is hardly another sector that has developed as rapidly as the digital economy — and dmexco is the clearest indicator of that, thanks to its incredible growth, its extraordinary dynamism, and the constantly expanding spectrum of topics on its agenda,” explains Matthias Wahl, President of the Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW). “This year’s dmexco has once again outdone itself. Together with the exhibitors and the unique lineup of speakers at the seminar and conference program, we have put the most significant developments in focus and generated strong momentum for existing and new business models.”

Christian Muche and Frank Schneider from dmexco: “dmexco 2016 has surpassed everything the global digiconomy has seen so far. In terms of both quality and quantity, what dmexco offered at its exhibition and its conference was absolutely unique. As the global business and innovation platform of the digital economy and an enabler of ‘pure business,’ dmexco has confirmed its leading role in national and international digital business.”

A successful premiere for new dmexco formats
Video, artificial intelligence, programmatic ad buying, virtual reality and much more — dmexco has reaffirmed its position as the business and innovation platform of the digital economy, where the major trend topics are discussed from a new angle and a perspective that’s relevant to business. The two new stages that were specially conceived for dmexco were also very popular. Their respective programs focused on two of the hottest trends of global digital business. In the Experience Hall, renowned sector experts offered valuable insights into the latest developments and marketing opportunities associated with a new type of customer experience that is made possible by groundbreaking technologies. In the Motion Hall, they did the same for the increasingly important field of digital video.

dmexco 2017 will be held in Cologne on September 13 and 14.

All facts and figures of dmexco 2016 at http://dmexco.de/wp-content/uploads/2016/09/dmexco_Factsheet_2016-2.pdf

Further comments about dmexco 2016:

Sophie Blum, Brand Vice President Europe & Vice President Israel, West Bank and Gaza, Procter & Gamble: “During these disruptive times, it is more critical than ever to have 'think tanks' for the industry, and dmexco offers a great innovation platform for the industry where we map out the trends and come together to jointly raise the bar on how we operate in the digital ecosystem — for the benefit of the consumer.”

Suresh Vittal Kotha, VP Strategy, Adobe: “All customers have a voice now, and they waste no time using it. dmexco 2016 is the forum where we come to discuss, debate, and demonstrate how this massive transformation is playing out — how, as an industry, we can capitalize on this opportunity and make it work for the benefit of brands and our customers.”

Dirk Arnold, Vice President Product Management BMW i, eMobility: “dmexco is one of the most important digital communication platforms. BMW i3 is the best-connected car in its segment, and dmexco gives us the possibility to position it in an exciting digital environment.”

Stephen Allan, Chairman & CEO, MediaCom Worldwide: “As the only truly global digital media conference, dmexco brings speakers and panelists to discuss many of the issues affecting marketing in the digital world.”

Mainardo de Nardis, CEO, OMD worldwide: “dmexco is the think tank of the global digital economy. Part incubator and part fair.”

Suggestion for Twitter:
The digital hotspot of the global economy: With 50,700 visitors, dmexco 2016 breaks all previous records — www.dmexco.com

Suggestion for Facebook:
1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: #dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14. www.dmexco.com

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global exposition and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition and conference. dmexco is organized by Koelnmesse.

You can find all the information about dmexco 2016 (September 14 and 15 in Cologne), as well as photographs, videos, and audio material from dmexco 2015, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

1,013 exhibitors, over 570 top speakers, and a new visitor record of 50,700 trade visitors: dmexco 2016 posts record figures in all areas and confirms its leading position as the global business and innovation platform of the digital economy. Save the date: In 2017 dmexco will once again take place in Cologne, on September 13 and 14.

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dmexco 2016 is a key driver of the global digital sector’s business

Press Releases   •   Sep 14, 2016 10:14 GMT

#dmexco #2016

Beginning today, dmexco 2016 is focusing on one thing above all: generating real business on the basis of the crucial trends of the digital world. dmexco is underscoring its national and international leading role for the digital economy with a record number of 1,013 exhibitors from all over the world, a record exhibition space of 90,000 square meters in five halls, and more than 570 top international speakers. Today and tomorrow, the global business and innovation platform is bringing the entire digital ecosystem together in order to discuss the latest trends and innovations and explore new business potential in line with this year’s motto, “Digital is everything — not every thing is digital”.

Cologne / Germany, September 14, 2016 - The decision-makers of the world’s largest advertisers, digital brands, agency networks, and publishers, as well as creative masterminds and start-up managers, have traveled to Cologne today from more than 100 countries and all areas of business in order to link the key trends with the real economy and define the commercial opportunities of the future. In a globally unparalleled combination of the sector’s biggest exhibition and leading conference, 1,013 exhibitors and more than 570 top speakers are showing what current and future business models look like and how they can be further optimized under the influence of technological developments. The Circle of Online Marketers (OVK) of the German Association for the Digital Economy (BVDW) is demonstrating the great potential of digital business in its new OVK report, which was unveiled at dmexco. According to the latest forecasts, the market for digital display advertising is growing by 6.3 percent in Germany, compared to the previous year. Online and mobile advertising is expected to generate a total of €1.782 billion in sales. Additional facts and figures are available in the new OVK online report, which will be accessible at www.bvdw.org and www.ovk.de beginning on September 19.

Exhibition: The meeting place for leading brands and agency networks
All the significant brands and leading companies of the global digiconomy are on board at dmexco 2016. More exhibitors than ever before are presenting themselves on more than 90,000 square meters in five halls. Among the exhibitors are Facebook, Google, Adobe, AOL, Bing, MediaLink, Salesforce, Spotify, Twitter, Vice, Yahoo, Yandex, Telefonica, Groupon, Neustar, Oracle, Rakuten, SAP, Amazon, eBay, IBM, Oracle, accenture, Burda, Eurosport, Discovery, Payback, PayPal, RTL, Shazam, Sky, Ströer, and Zalando. Global agency networks such as GroupM, Publicis Media, Omnicom Media Group, Dentsu Aegis Network, IPG Mediabrands, Havas Media Group, Pilot Group, and Mediaplus Group also have their own stands at the exhibition or are represented in the dmexco Agency Lounge. Together, the agency networks at dmexco 2016 represent a global billing volume of more than €300 billion. The proportion of dmexco exhibitors from abroad has risen to 50 percent.

Conference: Providing a think tank and orientation for all of the trends and topics of the digiconomy
dmexco 2016 features the most extraordinary and top-level conference program to date, which showcases all of the theme worlds and disruptive trends of the digital industry on a total of 15 stages. From internationally leading CEOs and up-and-coming start-up founders to digital prophets and creative masterminds, extraordinary individuals and top decision-makers from all sectors of the digiconomy are making the key trends of the entire economy visible at dmexco. These trends range from the IoT and connected worlds to virtual and augmented reality, visual communication, and creative storytelling. The new Experience Hall and the new Motion Hall provide crucial insights into the changing customer experience and the theme of digital video. The speakers at dmexco 2016 include numerous CEOs and CMOs of internationally leading companies such as Nestlé, Lego, Mondelez, PepsiCo, P&G, RedBull, and BMW, as well as stars of the digital economy such as VICE founder Shane Smith, Snapchat’s Chief Strategy Officer Imran Kahn, and Facebook’s Chief Product Officer Chris Cox.

Christian Muche and Frank Schneider from the dmexco team: “Today dmexco is one of the globally leading events of the digital economy that attract all of the elites from Germany and abroad. dmexco is mentioned in the same breath as the Consumer Electronics Show (CES), the Mobile World Congress (MWC), and Cannes Lions as one of the most important events of the digital world. Together, they form the “Fab Four” in the yearly schedule of top events in the global digital economy, and dmexco is the culmination of the series.

All facts and figures of dmexco 2016 at http://dmexco.de/wp-content/uploads/2016/09/dmexco_Factsheet_2016-2.pdf

Suggestion for Twitter:
#dmexco 2016 is a key driver of the global digital #economy’s #business — www.dmexco.com

Suggestion for Facebook:
Beginning today, #dmexco #2016 is focusing on one thing above all: generating real business on the basis of the crucial trends of the digital world. dmexco is underscoring its national and international leading role for the digital economy with a record number of 1,013 exhibitors from all over the world, a record exhibition space of 90,000 square meters in five halls, and more than 570 top international speakers. Today and tomorrow, the global business and innovation platform is bringing the entire digital ecosystem together in order to discuss the latest trends and innovations and explore new business potential in line with this year’s motto, “Digital is everything — not every thing is digital”. www.dmexco.com

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy.
The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the trade fair and conference. dmexco is organized by Koelnmesse.
You can find all the information as well as photographs, videos, and audio material from dmexco 2016 (September 14 and 15 in Cologne) at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Beginning today, dmexco 2016 is focusing on one thing above all: generating real business on the basis of the crucial trends of the digital world. dmexco is underscoring its international leading role for the digital economy with a record number of 1,013 exhibitors from all over the world, a record exhibition space of 90,000 square meters in 5 halls, and more than 570 top international speakers.

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dmexco’s main sponsor Adobe is bringing the Experience Business to dmexco 2016

Press Releases   •   Sep 12, 2016 07:51 GMT

#dmexco #2016 #experience

Adobe is the official Platinum Sponsor of dmexco 2016 and also the Gold Sponsor of the event’s conference. Adobe’s appearance at dmexco focuses on a new type of customer experience that is becoming increasingly important for the marketing, media, and communications industry. It’s clear that companies that wish to be successful today and in the future have to get seriously involved in the “Experience Business”. Adobe will show how companies can do this in the most efficient way in Hall 7 at dmexco (Stand A11 B016).

Cologne / Germany, September 12, 2016 - As a main sponsor of dmexco 2016, Adobe will enable visitors to directly experience the age of the Experience Business in Hall 7 (Stand A11 B016). This year it will be considerably expanding its presence at dmexco, the global business and innovation platform. The focus of its multilevel involvement in dmexco will be on the question of how content and data can be combined to create convincing digital experiences for customers. Together with its partners Arvato, dmc, Ecx.io, Namics, Publicis Pixelpark, Profondo Reply, and Unic, Adobe will present future-oriented demo scenarios and concrete best cases from the Adobe Marketing Cloud concerning the customer experience, cross-channel marketing, data-driven marketing, mobile marketing, and programmatic advertising. The digital experts from Adobe will also inform visitors about all the current innovations in the Adobe Marketing Cloud and will be available for in-depth discussions at any time. Another highlight of Adobe’s participation this year will be the interactive installation “The Future of Shopping” at the Adobe stand, which will show how the offline world and the online one can be connected in order to ensure that the brand customer experience in stationary retail stores no longer lags behind the world of digital shopping.

Valuable practical knowledge for getting started in the Experience Business
Adobe will be supporting companies on their way into the Experience Business not only at its own stand but also within the framework of the high-powered conference program of dmexco 2016. In the exclusive session titled “The Power of Great Experiences” (on the main stage of the Congress Hall at 1:45 p.m. on September 14), speakers including Suresh Vittal, Vice President of Marketing Strategy at Adobe, and Andy Gall, CTO of Red Bull Media House, will explain how brands can benefit from consistent, relevant, and personal customer experiences. Timo Kohlberg, Product Marketing Manager at Adobe, will talk about the growing influence of data on content marketing at the seminar titled “Leading the Experience Business Wave by Turning Data and Content into Context” (Seminar 4 at 10 a.m. on September 15). The much-discussed customer experience can be created only if companies transmit the right content to the right person through the right channel at the right time.

Stefan Ropers, Managing Director Central Europe at Adobe: “As the global business and innovation platform of the digital economy, dmexco is one of the absolute must-attend events. This year Adobe is more involved with dmexco than ever before. Here we would like to support marketers from all over the world as they continue to promote digitization for the benefit of their customers. Today every aspect of a company is affected by digitization: processes, infrastructure, systems, and business models. Everything is either already digital or will become digital. Everything is changing. Within this context, Adobe is offering the right solutions.”

Christian Muche and Frank Schneider from dmexco: “We’re delighted to have Adobe at our side as a main sponsor that is taking a close look at the increasingly important theme of customer experience at dmexco. As one of our trend topics, it plays a central role in both the dmexco trade fair and the dmexco conference. In addition, in the new Experience Hall we have created a completely new theme world that illuminates the current developments and marketing opportunities of a new kind of customer experience that is made possible by groundbreaking technologies. Adobe is thus also ideally supporting dmexco in terms of content!”

An overview of the Adobe presentations at dmexco 2016:
• Session “The Power of Great Experiences”
  Suresh Vittal (Vice President of Marketing Strategy at Adobe) & Andy Gall (CTO of Red Bull Media House)
  September 14, 1:45 p.m., Congress Hall
• Seminar “Leading the Experience Business Wave by Turning Data and Content into Context”
  Timo Kohlberg, Product Marketing Manager at Adobe
  September 15, 10 a.m., Seminar 4

Suggestion for Twitter:
Main sponsor #Adobe brings the Experience Business to #dmexco #2016 – http://adobe-news.de/016/dmexco/register/anmeldung.html

Suggestion for Facebook:
dmexco 2016 presents Adobe, its official Platinum Sponsor and the Gold Sponsor of the dmexco conference. Adobe’s appearance at dmexco focuses on a new type of customer experience that is becoming increasingly important for the marketing, media, and communications industry. It’s clear that companies that wish to be successful today and in the future have to get seriously involved in the “Experience Business.” Adobe will show how companies can do this in the most efficient way in Hall 7 at dmexco 2016 (Stand A11 B016). More detailed information is available at http://adobe-news.de/016/dmexco/register/anmeldung.html

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global exposition and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition and conference. dmexco is organized by Koelnmesse.

You can find all the information about dmexco 2016 (September 14 and 15 in Cologne), as well as photographs, videos, and audio material from dmexco 2015, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Adobe is the official Platinum Sponsor of dmexco 2016 and also the Gold Sponsor of the event’s conference. Adobe’s appearance at dmexco focuses on a new type of customer experience that is becoming increasingly important for the marketing, media, and communications industry. Companies that wish to be successful today and in the future have to get seriously involved in the “Experience Business”.

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More than 1,000 exhibitors, a new VR & drone area, and Spotify star Zara Larsson: The final news report prior to dmexco 2016

Press Releases   •   Sep 08, 2016 09:11 GMT

#dmexco #2016 #latestnews

Get ready for the best dmexco ever: dmexco has crossed the magic threshold of 1,000 exhibitors. Additional highlights at dmexco will include the new virtual reality & drone area and the Swedish Spotify star Zara Larsson presenting her live music act as the finale of the first day of the event. This year’s dmexco will be held for the first time in five halls, including the new Experience Hall, the new Motion Hall, and the significantly expanded Start-up Village. You can get an optimal overview by using the official dmexco app for iOS (https://itunes.apple.com/de/app/dmexco-15/id910868200?mt=8) and Android (https://play.google.com/store/apps/details?id=com.spoiledmilk.dmexco) The current hall plan is available at www.dmexco.com/hallplan. You download all of them free of charge.

Cologne / Germany, September 8, 2016 - For the first time in its history, dmexco, the global business and innovation platform, will cross the magic threshold of 1,000 exhibitors. More than 120 of these exhibitors will be participating in dmexco for the first time. The event’s motto, “Digital is everything — not every thing is digital”, will bring all the significant brands and leading companies of the global digiconomy on board. More than 50 percent of the exhibitors will come from outside Germany in 2016. The impressive exhibitor lineup will include important brands such as Amazon, Facebook, Google, Accenture, Adobe, AOL, Bauer, Bertelsmann, BurdaForward, Dentsu Aegis, Discovery, DMAX, eBay, Facelift, GroupM/WPP, Gruner + Jahr, Havas, IBM, Media Impact (Axel Springer), Mediabrands, MediaLink, OMD, Omnicom, Oracle, Otto Group, Payback, PayPal, Popsugar, Pro7/Sat1, Publicis, Rakuten, RTL Group, Salesforce, SAP, Scout24, Sky, Spotify, Ströer, Teads, Telefónica, The Girls' Lounge, Twitter, Vice, WerbeWeischer, Yahoo, Yandex, and Zalando. Further highlights, which dmexco will be presenting on the trade fair grounds include the virtual reality (VR) and drone area, which will serve as a new theme world within dmexco’s “World of Experience”. In the new area, dmexco visitors can experience the multifaceted application areas of virtual reality for themselves. Here the virtual reality experience will become impressively visible, not only for individual users but for all interested visitors. In exciting live demos, leading players will demonstrate all the things that drones can do nowadays and show how drones can make the relationship between consumers and brands closer and more valuable. Visitors will be able to handle the drones and try them out for themselves.

Zara Larsson and popular newcomers will rock dmexco 2016
Spotify will present an outstanding musical highlight to round off the first day of dmexco: the sensational Swedish singer-songwriter Zara Larsson, who will fire up the atmosphere on the dmexco stage in the Congress Hall. There will also be lots of activity this year at the greatly expanded and completely sold-out dmexco Start-up Village. In 2016, 100 of the most exciting newcomers from the fields of marketing, media, and tech will be rocking the Village — four times the number of company founders that participated in the Village last year. The start-ups that will present themselves here come from every sector and many countries of the international digiconomy, especially the USA, Israel, India, the UK, and Hong Kong.

dmexco services provide optimal orientation
In 2016 dmexco will be held for the first time in five halls. To enable visitors to enter more quickly and walk shorter distances, dmexco has supplemented the Entrance North with a new entrance to Hall 6. Visitors will be brought to this new entrance by free shuttle buses. Visitors can now find a comprehensive overview of all the locations, exhibitors, and areas at dmexco 2016 in the official hall plan at www.dmexco.com/hallplan and via the new, optimized version of the official dmexco app, which can now be downloaded free of charge at the App Store (https://itunes.apple.com/de/app/dmexco-15/id910868200?mt=8) and the Google Play Store (https://play.google.com/store/apps/details?id=com.spoiledmilk.dmexco).

Suggestion for Twitter:
Over 1,000 exhibitors, a new VR & drone area, and the Spotify star Zara Larsson: www.dmexco.com

Suggestion for Facebook:
Get ready for the best #dmexco ever: dmexco crosses the magic threshold of 1,000 exhibitors. Further highlights at dmexco will include the new virtual reality & drone area and the Swedish Spotify star Zara Larsson presenting her live music act as the finale of the first day of the event. This year’s dmexco will be held for the first time in five halls, including the new Experience Hall, the new Motion Hall, and the significantly expanded Start-up Village. You can get an optimal overview by using the official dmexco app for iOS (https://itunes.apple.com/de/app/dmexco-15/id910868200?mt=8) and Android (https://play.google.com/store/apps/details?id=com.spoiledmilk.dmexco) The current hall plan is available at www.dmexco.com/hallplan You can download all of them free of charge.

About #dmexco

dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation. Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global exposition and conference of the digiconomy.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy — BVDW) is the owner of the dmexco brand. With special assistance from OVK — Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition and conference. dmexco is organized by Koelnmesse.

You can find all the information about dmexco 2016 (September 14 and 15 in Cologne), as well as photographs, videos, and audio material from dmexco 2015, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Get ready for the best dmexco ever: dmexco has crossed the magic threshold of 1,000 exhibitors. Additional highlights at dmexco will include the new virtual reality & drone area and the Swedish Spotify star Zara Larsson presenting her live music act as the finale of the first day of the event.

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About dmexco_international

dmexco - the global business and innovation platform of the digital economy

dmexco is the global business and innovation platform of the digital economy. It sets the digital agenda and acts as the driver of ideas and growth for national and international business through direct business deals, valuable new contacts, inspiring insights, and the evaluation of business ideas. dmexco stands for “Pure Business”, brings together the key market participants from all over the world, and presents the most promising strategies, solutions, and trends from the field of marketing communications and technology. dmexco — the world’s leading trade fair and conference of the digital economy.

dmexco 2017 will be held in Cologne on September 13 and 14, 2017. You can find all the information about dmexco 2016, as well as photos, videos, and original audio material, at www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

Address

  • dmexco_international
  • Messeplatz 1
  • 50679 Cologne
  • Germany